Marketing Procurement Day (In-Person Only) | 1-Day Conferences | ANA

Marketing Procurement Day (In-Person Only)

This event is over.

Marketing Procurement Day, an event of the Advertising Financial Management Committee, explores efficiencies, cost savings, return on investment, and bringing better value to members' organizations. This event is focused for attendees in the procurement/sourcing profession, with a focus on marketing (indirect) procurement. This includes financial managers working with advertising/marketing and members within general marketing and advertising management.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, March 13, 2024
9:00am
- 9:45am
NETWORKING BREAKFAST

9:45am
- 10:00am

WELCOME AND INTRODUCTIONS

Peter Kenigsberg
Director, Brand & Media ANA
10:00am
- 10:40am

MEDIA VALUE VS DOLLAR SAVINGS

The go-to for media procurement has been lower costs, but Walgreens has flipped the model to get the best delivery and performance for media, not media for less. This is especially important when lower priced media can equal lower quality and delivery that is not aligned to our objectives. In this conference session from our hosts, learn how Walgreens sets up partnerships with finance, media, auditors and agencies, how they view media value delivery, and their best practices to assure delivery.

Mark Hudson
Marketing Procurement Manager, Global Media and Agency Walgreens
Kristina Neel
EVP, Value Management Publicis Media
View Event Recap
10:40am
- 11:00am
NETWORKING COFFEE BREAK

11:00am
- 11:40am

MEASURING VALUE OVER COST SAVINGS AT MOLSON COORS

Cost savings has always been the cornerstone of procurement. But especially in marketing procurement, there is a greater opportunity to create financial and strategic value across a multitude of measurements. Matt Ramey will speak to how Molson Coors’ marketing procurement is measuring Total Procurement Financial Value, achieving results, and bringing senior leadership along on the journey.

Matt Ramey
Director, NA Commercial Procurement Molson Coors
View Event Recap
11:40am
- 12:20pm

PROCUREMENT’S OPPORTUNITY TO SHINE IN CHANGE MANAGEMENT AND TRANSFORMATION

When new agency reviews begin, change management is sure to follow. As category managers, it is an opportunity to move the marketing organization forward with more efficient workflows, stronger relationships with suppliers, and maximized value creation. Communication with internal and external stakeholders is paramount to successful transformations, keeping both parties engaged with ongoing updates on process reengineering and risk management plans. Lauren Klein, global category lead of agency production and channel delivery, will leverage recent changes at Astellas Pharma to illustrate the difference procurement can make in periods of transformation.

Lauren Klein
Global Category Lead of Agency Production and Channel Delivery Astellas Pharma
12:20pm
- 1:30pm
NETWORKING LUNCH

1:30pm
- 2:10pm

NAVIGATING THE DATA DELUGE: DEMYSTIFYING AI AND THE FUTURE OF DATA ANALYTICS

In an era where data is king, the effective management and utilization of analytics stand as a cornerstone for strategic decision-making in procurement. However, the path to actionable insights is often muddled by the complexities of data handling, leading to the paradox of "more data, less clarity." This presentation led by Decideware Chief Evangelist and Co-founder Richard Benyon works to demystify artificial intelligence, and paint the picture of the future of data analytics working to supercharge your strategic decision-making approach.

Richard Benyon
Chief Evangelist & Co-Founder Decideware
View Event Recap
2:10pm
- 2:50pm

PIVOT MARKETING PROCUREMENT TOWARDS ENABLING MARKETING EFFECTIVENESS

Efficiency and effectiveness; it’s possible to achieve both. Liliya Rechitsky, senior director of procurement at Best Buy, will outline the building blocks for marketing efficiency and effectiveness including defining KPIs, upskilling the organization, and forming strategic partnerships with marketing.

Liliya Rechitsky
Senior Director, Marketing Sourcing and Procurement Operations Best Buy
2:50pm
- 3:00pm

CLOSING REMARKS

Peter Kenigsberg
Director, Brand & Media ANA
3:00pm
- 5:30pm
NETWORKING RECEPTION  

Join Decideware for a networking reception in "The Vault", located a few floors away from the event. 

Full bar and appetizers will be available courtesy of Decideware.


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.