ANA Innovation Day @ Cisco Systems (Members Only Conference)

This event is over.

In today’s fast-paced and dynamic marketplace, it is more important than ever to innovate to stay connected with consumers.  Whether exploring new strategies in mobile technology, reaching consumers via unique brand campaigns, or measuring the effects of real-time marketing, it is critical that today’s marketers are on the leading edge of innovation.

Hosted by Cisco Systems, this ANA members-only conference features sessions from leading marketers and thought leaders who will share case histories on how they leveraged marketing innovation to drive better decisions, differentiate their brands, and improve ROI. You will also have fantastic opportunities to connect and learn from other interested members of the marketing community at this event.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, January 23, 2018
8:15am Breakfast

9:00am General Session Begins

WELCOME

Karen Walker
CMO Cisco Systems

TECH THAT STACKS UP: GAINING INSIGHTS TODAY FOR A DATA-DRIVEN TOMORROW

A key element of marketing and communications at Cisco is a deep set of insights across all functions; from understanding markets to listening to customers to executing impactful campaigns. In this session, Joseph Puthussery, VP of Digital Marketing at Cisco Systems, will share his experiences of leading a global decentralized team and how data-driven decisions are reinventing the way they engage with their audiences. 

Joseph Puthussery
Vice President, Digital Marketing Cisco Systems
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GE: UNLOCKING THE INNOVATION POWER OF MARKETING TO DRIVE GROWTH

Marketing has the potential to drive innovation efforts, accelerate growth, and create shareholder value. Discover how to unlock this potential by transforming your customers into partners who help you discern the future and advocates who help you bring the future closer, faster. 

Dara Treseder
CMO GE Ventures
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VSP: IT'S NOT JUST THE MAJOR THINGS, IT'S A HUNDRED MINOR THINGS...

Three years ago, the leadership at VSP chose to convert their in-house creative team from an on-demand job shop to a modern, highly functioning, in-house agency. A year into the process, we shared the struggles and the successes that we'd experienced to that point. Now it is two years later, and we're still fine tuning our daily processes, but we can say that we've made it to the other side, and are a more efficient, more responsive, and more skilled group than ever before. The significant benefits have made it worth the considerable effort. 

Robert Kalmbach
Creative Director VSP
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GOPRO: USING PROGRAMMATIC TO MAKE MARKETING STRATEGIES MORE RELEVANT

In this session, we’ll explore how GoPro built programmatic campaigns to tailor Hero5 launch messages to a wide array of audiences at scale, and increased advertising ROI as a result. Anne Mannucci, director of advertising and CRM at GoPro, will share best practices and lessons learned.

Anne Mannucci
Director, CRM and Platform Engagement GoPro

SPRITE: INNOVATING ON A STRONG, GROWING BRAND

A few years ago, Sprite took the bold and innovative step of rejuvenating one of the most iconic and successful brands of the past 30+ years. The goal was to strengthen the position of a strong, growing brand and double down on growth by capturing a new generation of youth.  In this session, we’ll learn about the new branding campaign, what drove the decision, how it was implemented, and best practices.

Bobby Oliver
Brand Director, Sprite and Flavors Coca-Cola Company
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PERSONAS THAT MERELY PROFILE ARE INCOMPLETE: ALIGNING AROUND YOUR BUYER'S WHOLE STORY

There’s a lot of nonsense floating around that buyer personas are fictional representations of your buyers, resulting in far too many personas and not nearly enough value. In this session, you’ll learn how to gain insight into your buyers’ actual questions and concerns throughout their journey, plus how this approach guides meaningful targeting and content.

Adele Revella
CEO Buyer Persona Institute
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Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.