ANA Sponsorship & Event Marketing hosted by Bloomberg (Members Only Conference)

This event is over.

Today, more than ever, marketers are challenged with the need to innovate and improve the effectiveness of their sponsorships and event marketing programs. The ANA Sponsorship and Event Marketing Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their overall mix. This complimentary, client-side marketers only event, hosted by Bloomberg, at their midtown Manhattan location will feature senior marketers and sponsorship leaders discussing the strategy and activation behind their cutting-edge programs. You will also learn best practices on improving the performance of activations through expanded integration, leveraging greater utilization of digital tools for engagement and new perspectives around measurement.

 

**Due to security measures at the venue, this event is now Sold Out. Please contact hmilch@ana.net with any questions.**


Agenda

TIME EVENT DETAILS LOCATION
Thursday, July 27, 2017
8:15am Breakfast

9:00am General Session

BLOOMBERG LIVE: BRINGING EVENTS TO LIFE

Bloomberg LIVE convenes newsmakers, influencers and up-and-comers for candid and compelling conferences that complement the journalism we create for TV, print, digital, radio and the Bloomberg terminal – the world’s most valuable online community comprised of hundreds of thousands of financial professionals. In this session, learn what it takes to manage this multi-channel event platform.

Keith Grossman
Global Chief Revenue Officer Bloomberg Media
Amy Sokotch
SVP, Marketing Citi
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AMERICAN EXPRESS: EXPERIENCES OF MEMBERSHIP

American Express has been serving its customers’ passion points as experience-seekers for nearly 30 years. In this session, attendees will learn how the brand provides Card Members with premium experiences that tap into their yearning to explore major cultural moments across entertainment, music, sports, the arts, and beyond. 

Deborah Curtis
VP Entertainment Marketing & Sponsorships American Express
10:50am Coffee Break

11:10am General Session Cont.

BOSE: PERFORMANCE DRIVES SPONSORSHIP STRATEGY

Leading audio brand Bose has recently transformed from a brand that was a direct marketing machine to a highly visible sponsorship brand. In this session, the presenter will share the inflection points that led to the brand’s evolution, and discuss the decisions that were made to get into endorsements and properties in sports and music around the globe.  He will also speak to the NFL relationship, and talk about how a privately owned company with little sponsorship experience has activated a very public facing sponsorship on one of the biggest stages around (the NFL sidelines), while still ensuring that Bose holds their partnerships to the highest performance standard possible.  

Patrick LaCroix
Head of Global Media & Sponsorships Bose
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LEVERAGING SOCIAL MEDIA AND ADVANCED TECHNOLOGIES FOR SPONSORSHIP ACTIVATIONS

The ANA has recently fielded new research on how the overall ANA community is using social media and advanced technologies to support their brand’s sponsorship activations. New research by the ANA has found that more than 85 percent of our members are using social media and 44 percent of our members are using advanced technologies to support their sponsorship activations. In this session, you will hear findings from this research including implications for marketers. 

Russ Findlay
Chief Marketing Officer Hiscox and ANA Sponsorship & Event Marketing Committee Chair
Bill Duggan
Group Executive Vice President, Committees, Conferences & Sponsorship ANA
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12:50pm Luncheon

1:50pm General Session Cont.

METLIFE: INSURING SUCCESS IN NAMING A STADIUM

In this session, Ken Ferriter, Vice President, Corporate Partnerships at MetLife Stadium will share the details on how its premier naming-rights partnership was developed.  Attendees will discover the intensive sponsorship model originally developed for the naming-rights to the stadium, along with the successes and challenges along the way.  The presenter will also share how MetLife manages a unique partnership working with the home of two NFL franchises, and how they activate the sponsorship program between the two teams. 

Ken Ferriter
Vice President, Corporate Partnerships MetLife Stadium
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VERIZON: WINNING THE GAME AT SUPER BOWL LI

In this session, attendees will learn the insights and gain valuable takeaways on how Verizon “won the ground game” in Houston, TX at Super Bowl LI.   The presenters will share how through the brands relationships with the NFL, the Houston Super Bowl Host Committee, the Houston Texans and a number of NFL players, Verizon delivered unique access and showcased innovative technology solutions to fans, customers and business partners. 

Rob Stecklow
Associate Director Sponsorships Verizon
Jennifer Cammarota
Sponsorship Lead for NFL & NBA Verizon
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3:35pm Conference Adjournment