ANA Sponsorship & Event Marketing hosted by Bloomberg (Members Only Conference)

Today, more than ever, marketers are challenged with the need to innovate and improve the effectiveness of their sponsorships and event marketing programs. The ANA Sponsorship and Event Marketing Members Only Conference will explore how marketers are elevating the role of sponsorships and event marketing within their overall mix. This complimentary, client-side marketers only event, hosted by Bloomberg, at their midtown Manhattan location will feature senior marketers and sponsorship leaders discussing the strategy and activation behind their cutting-edge programs. You will also learn best practices on improving the performance of activations through expanded integration, leveraging greater utilization of digital tools for engagement and new perspectives around measurement.


Start: Thursday, July 27, 2017 at 8:15am

End: Thursday, July 27, 2017 at 4:45pm


731 Lexington Avenue
New York, NY 10022

Suggested Hotels:

The Cambria Hotel - Chelsea
123 W 28th St, New York, NY 10001
To make a reservation, please call 212-244-4477 and ask for the ANA rate.
To make a reservation online, click here. Please be sure to choose "LANA rate" at the top where it says "select special rate".


The Cambria Hotel - Times Square
30 West 46th Street, New York, NY 10036
To make a reservation, please call 212-704-9700 and ask for the ANA rate.
To make a reservation online, click here. Please be sure to choose "LANA rate" at the top where it says "select special rate".

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


Thursday, July 27, 2017


In this session, Ken Ferriter, Vice President, Corporate Partnerships with MetLife will share the details on how its premier naming-rights partnership was developed.  Attendees will discover the intensive sponsorship model originally developed for the naming-rights to the stadium, along with the successes and challenges the brand had along the way.  The presenter will also share how MetLife manages a unique partnership working with the home of two NFL franchises, and how they activate the sponsorship program between the two teams.  

Ken Ferriter
Vice President, Corporate Partnerships MetLife


Leading audio brand Bose has recently transformed from a brand that was a direct marketing machine to a highly visible sponsorship brand. In this session, the presenter will share the inflection points that led to the brand’s evolution, and discuss the decisions that were made to get into endorsements and properties in sports and music around the globe.  He will also speak to the NFL relationship, and talk about how a privately owned company with little sponsorship experience has activated a very public facing sponsorship on one of the biggest stages around (the NFL sidelines), while still ensuring that Bose holds their partnerships to the highest performance standard possible.  

Patrick LaCroix
Head of Global Media & Sponsorships Bose
Confirmed Speaker

Deborah Curtis
VP Entertainment Marketing & Sponsorships American Express
Rob Stecklow
Associate Director Sponsorships Verizon