ANA Content Marketing @ Time Inc. (Members Only Conference)
Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains and is relevant to core audiences while delivering on brand metrics. Join us for a fun and informative day, hosted by Time Inc. and hear about success stories in content marketing. This complimentary members only conference will showcase leading marketers representing a diverse array of industries discussing their strategies behind the development of custom content, the execution of production through different media channels and the measurement of key objectives.
Start: Tuesday, June 27, 2017 at 8:15am
End: Tuesday, June 27, 2017 at 4:00pm
225 Liberty Street
New York, NY 10281
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Members Only Conference||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
Tuesday, June 27, 2017
MASTERING THE JOURNEY WITH CHASE
Content has been a valuable tool in marketing strategies for many years. At Chase Consumer Bank, we've continued to test and learn new and interesting ways to leverage content experiences in supporting all stages of our customer journey, whether supporting upper funnel brand and consideration, or lower funnel lead-gen content . By working with our content partners, we’re able to utilize original, compelling content as a mechanism of engagement—enabling us to strategically develop a holistic integrated experience for our customers—no matter where they are in their financial journey. This session will share learnings and how marketers can continue to drive business value utilizing content and partnerships.
CAMPBELL’S SOUP: FROM MMMM GOOD TO GREAT CONTENT MARKETING
How do you keep the marketing for an almost 150 year old brand fresh? That was the challenge Campbell’s Soup faced a few years back. They were a beloved brand, but, not quite top of mind to the younger generations. To change that perception, they started on a content marketing campaign with recipes utilizing their soups to working with influencers in the food industry to now creating branded content series. In this session, learn why Campbell’s embarked on this journey, how their campaigns and have grown and changed over the years, and lessons learned along the way.
THE MONSTER STRATEGY THAT’S POWERING MONSTER’S CONTENT MARKETING
In this session, Margaret Magnarelli, managing editor for content and senior director of marketing at Monster, will talk about the three-pillared content creation and distribution strategy that has helped the brand to maximize reach, break down departmental silos, and boost conversions 28% YOY—all while maintaining the content team’s relative sanity. Attendees will walk away with information and tips on how to build a small-but-effective brand newsroom that can produce a diverse portfolio of content types to hit amplification goals that include SEO, email, earned media, paid media, and social media.
CONTENT MARKETING FOR THE LOYALTY ENTHUSIAST
Less than two years ago, Wyndham Rewards turned the loyalty landscape on its head when it bucked industry trends and unveiled a re-imagined program designed to be the simplest, most generous in its space. Now ranked the #1 hotel rewards program by U.S. News and World Report, learn how Wyndham’s re-vamped digital, social, and traditional marketing efforts helped turn the program into the industry leader it is today, all the while driving increased enrollments, greater program awareness, and higher member engagement. Insights and real-life examples will address audience segmentation, content creation, and engaging customers in a meaningful way.
WORLD SURF LEAGUE: CREATING CONTENT FOR YEAR ROUND TOP OF MIND EVENTS
The World Surf League was founded in 1976 and is the governing body for professional surfers. Dedicated to championing their sport and showcasing the world’s best talent their competitions were often only broadcast on television and at that they found themselves at the mercy of Mother Nature. Realizing how great their team was at telling a story for days and building up the excitement while waiting for the surf to be right for competition – they formed a year round content marketing team. By utilizing content marketing via video, digital, and social as well as great feature and news articles World Surf League found a way to create year round excitement and anticipation for all their events. In this session, learn how they started their content team, create year-round content, and keep the spirit for surf alive.