ANA Innovation Day @ John Hancock (Members Only Conference)

Innovation is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts.  

Join us for a fun and informative day, hosted by John Hancock Financial Services, Inc. and hear about various success stories in innovation. This complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

when

Start: Wednesday, June 20, 2018 at 8:15am

End: Wednesday, June 20, 2018 at 4:00pm

WHERE

John Hancock Financial Services
601 Congress Street
Boston, MA 02110

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $250 Associate Silver $350 Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Wednesday, June 20, 2018
8:15am Breakfast

9:00am General Session Begins

REACHING A NEW GENERATION OF INVESTORS THROUGH TECHNOLOGY

In a world of instant gratification, encouraging people (especially Millennials) to invest for the future is a challenge. With the introduction of Twine, the first savings app built for two, John Hancock is leveraging the immediacy of technology to help consumers balance their needs and desires today- and tomorrow. In this session Steve Dorval, John Hancock’s Head of Advice & Innovation, will discuss the insights that drove the app’s development and how digital advice is helping a 150 year old company reach an new audience.

Steve Dorval
Head of Advice & Innovation John Hancock Financial Services, Inc.

Session Description TBA

Pat LaCroix
Head of Global Media & Alliances Marketing Bose Corporation

Session Description TBA

Amber Stepper
Vice President, Marketing Evenflo
12:30pm Luncheon

1:30pm

INNOVATION BEST PRACTICES FOR MARKETING TO MILLENNIALS AND GEN Z CONSUMERS

Sour Patch Kids has inserted itself into cultural conversations by connecting with teens and Millennials using content, social media, live events, and television. In this session, Wesley Saraceni, Sr. Brand Manager, Mondelēz International will share innovation best practices for marketing to Millennials and Gen Z.

Wesley Saraceni
Sr Brand Manager | Equity, NA Candy Mondelēz International

More sessions to come!


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.