ANA Innovation Day @ John Hancock presented by AT&T AdWorks (Members Only Conference)

Innovation is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts.  

Join us for a fun and informative day, hosted by John Hancock Financial Services, Inc. and hear about various success stories in innovation. This complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

when

Start: Wednesday, June 20, 2018 at 8:15am

End: Wednesday, June 20, 2018 at 3:00pm

WHERE

John Hancock Financial Services
601 Congress Street
Boston, MA 02110

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Members Only Conference Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, June 20, 2018
8:15am Breakfast

9:00am General Session Begins

REACHING A NEW GENERATION OF INVESTORS THROUGH TECHNOLOGY

In a world of instant gratification, encouraging people (especially Millennials) to invest for the future is a challenge. With the introduction of Twine, the first savings app built for two, John Hancock is leveraging the immediacy of technology to help consumers balance their needs and desires today- and tomorrow. In this session Steve Dorval, John Hancock’s Head of Advice & Innovation, will discuss the insights that drove the app’s development and how digital advice is helping a 150 year old company reach an new audience.

Steve Dorval
Head of Advice & Innovation John Hancock Financial Services, Inc.

HOW REAL TIME PERFORMANCE DRIVES PARTNERSHIPS FOR BOSE

The leading audio brand successfully employs partnerships with the NFL, Mercedes F1 team,  USSA and others to connect with end consumers by adding value and transforming experiences. In this session, Pat LaCroix, Head of Global Media & Sponsorships at Bose will discuss setting goals, creating strategies and holding partnerships to the highest performance standard possible, all the while ensuring the brand is continuously crafting authentic and relevant consumer connections in real time.

Pat LaCroix
Head, Global Media and Alliances Marketing Bose Corporation
Networking Coffee Break

INNOVATION BEST PRACTICES FOR MARKETING TO MILLENNIALS AND GEN Z CONSUMERS

Sour Patch Kids has inserted itself into cultural conversations by connecting with teens and Millennials using content, social media, live events, and television. In this session, Wesley Saraceni, Sr. Brand Manager, Mondelēz International will share innovation best practices for marketing to Millennials and Gen Z.

Wesley Saraceni
Sr Brand Manager | Equity, NA Candy Mondelēz International

ADDRESSABLE 101

It's becoming more and more evident that addressable advertising is a must-do for advertisers. In this presentation, hosted by AT&T AdWorks’ Brian Cordes, you'll get an “Addressable 101” about the benefits and opportunities of this ever-growing, yet enigmatic, advertising technology.

Brian Cordes
Director, National Advertising Sales AT&T AdWorks
12:30pm Luncheon

CULTIVATING INNOVATION AT EVENFLO

In at 2016 supplier summit, Evenflo beat a number of renowned international companies to become the “Innovative Award Winner”.  That year, they were also named “The World’s Most Innovative Company” by Fast Company magazine. In this session, Amber Stepper, Vice President, Marketing will share insights and best practices into how Evenflo is creating and cultivating a culture of Innovation.  

Amber Stepper
Vice President, Marketing Evenflo

THE NEXT GENERATION OF SURPRISE AND DELIGHT: FULFILLING PROMISE OF AN INTEGRATED CUSTOMER EXPERIENCE

For years, marketers have promised a seamless, integrated customer experience across channels. We’re finally passing through the trough of disillusionment and figuring out how to provide truly delightful experiences to our customers, especially on social channels. See how Monster is using social listening, artificial intelligence, big data, and good old fashioned art/copy to improve the job search experience for seekers and for employers.

Alex Silberman
Director, Social Media Monster

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.