ANA Innovation Day @ MillerCoors presented by A+E Networks (Members Only Conference)

This event is over.

In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.

Hosted by MillerCoors — a company where innovation has always been part of the corporate culture. This complimentary ANA members-only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.



Agenda


TIME EVENT DETAILS LOCATION
Wednesday, May 23, 2018
8:15am Breakfast

9:00am General Session Begins

MILLERCOORS LAUNCHES TWO HATS BEER - THE STRATEGY. THE APPROACH. THE EXECUTION

MillerCoors launched Two Hats Beer, which is aimed at recruiting the next generation of beer drinkers (21-24 Year Olds) into beer. With its combination of light beer sessionability and a subtle hint of natural fruit flavor, the taste helps build preference for beer at a great price for entry.  It was backed by a national push focused on a mobile to mortar go-to-market strategy along with a campaign built to capture this elusive drinker’s attention in an always-on world. In this session, Justine Stauffer, Manager of Brand Innovations at MillerCoors, LLC will share insights behind the launch; the strategy, the approach and the execution.

Justine Stauffer
Manager of Brand Innovations MillerCoors, LLC
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9:55am

MARRIOTT INTL'S REAL-TIME GLOBAL MARKETING COMMAND CENTER: A LOOK BEHIND THE CURTAIN

Marriott’s state-of-the-art marketing command center “M Live” takes trending events and turns them into real-time social media campaign activations for $0 paid media spend.  Its award-winning activations include a first-of-its-kind Drone Dash livestream through the W Hotel Ft. Lauderdale, a nationwide Solar Eclipse experiential event, and an interactive design session with Instagram sensation @MyHotelCarpet.  Each of these initiatives demonstrates the power of tapping into organic social media conversations to elevate Marriott’s 30 Brands by creating awareness, inspiration to travel, and consideration to book. M Live is the nexus for all Brand Social Teams’ real-time content located in the center of Marriott International’s Worldwide Headquarters with hubs in London, Hong Kong, Dubai, and South Florida. M Live leaders will lead a deep-dive into case studies that turned real-time moments into metrics magic.

Matthew Glick
Vice President, Global Content Marketing Marriott International
Max Lang
Senior Manager, Global M Live Marketing Marriott International
10:40am Networking Coffee Break

11:05am

UNITED AIRLINES DIGITAL TRANSFORMATION

In this session, United Airlines will share insights behind their enterprise-wide digital transformation which increased teamwork across divisions to build a better customer experience, and helped build a brand story which led to improved customer perception.

Daniel Cuellar
Director of Global Advertising United Airlines
Hillary Grey
Senior Manager, Digital Personalization United Airlines
Jason Flint
Digital Product Director United Airlines
12:00pm Lunch

1:00pm

MEASURING THE POWER OF TV

The fragmentation of media consumption has led to claims that TV is on its way out, but Americans are still spending 80% of their video viewing consuming traditional TV. Nielsen research has proven that when consumers are exposed to a TV-lead campaign across multiple platforms, brand awareness, reputation and intent to purchase increases dramatically. In this session, David Ernst, Vice President of Advertising Insights & Targeting Solutions - A+E Networks, and John Hoctor, Co-Founder and CEO - Data+Math, will share insights on a standardized, open, transparent methodology for evaluating the effectiveness of TV and measuring the impact from premium, cross-screen TV video advertising.  This session will include real world results from beta test campaigns with select Top 100 brands.

David Ernst
Vice President of Advertising Insights A+E Networks
Matt Emans
Co-Founder and CTO Data+Math
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1:45pm

BUILDING TRUST IN DAIRY THROUGH COWS AND COMMUNITIES

There’s a ton great about dairy, but misinformation is everywhere. That’s why The Innovation Center for U.S. Dairy launched “Undeniably Dairy”, a campaign created to remind people of all that’s good about dairy starting at the farm and ending with the delicious foods people know and love from the milk in their lattes to the cheese on their pizza. With an emphasis on digital content and key power partners like the Food Network and Cooking Channel to help spotlight trust affecting issues like animal care, sustainability and nutrition, “Undeniably Dairy” has created a platform and assets for the entire dairy community – from farmer to processor to retailer to QSR – to share their own dairy stories. In this session, Serena Schaffner, Senior Vice President of Communications at Dairy Management Inc. will share the insights and successes that continue to drive this multi-stakeholder, multi-year campaign.

Serena Schaffner
Senior Vice President of Communications Dairy Management Inc.
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2:30pm

MILLER LITE: TAKING A CHALLENGER APPROACH – “KNOW YOUR BEER PROGRAM”

In a world where brands are competing for mindshare of Millennials, Miller Lite is taking a challenger approach and breaking through with its experiential program “Know Your Beer”.  Learn how Miller Lite is innovating in the experiential space and reaching Millennials through influencers, social media and PR tactics.

Liz Cramton
Associate Marketing Manager Miller Family of Brands MillerCoors, LLC
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4:30pm

Happy Hour Reception sponsored by MillerCoors


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.