ANA Brand Activation Experiential @ Intel (Members Only Conference)


At this Members-Only conference, marketers will see examples of activating Experiential Marketing across a realm of categories and industries. Come prepared to learn, participate, and of course, expect a unique conference experience.    

when

Start: Tuesday, October 24, 2017 at 8:15am

End: Tuesday, October 24, 2017 at 4:00pm

WHERE

Intel Corporate HQ
2200 Mission College Boulevard
Building SC9 adjacent to RNB
Santa Clara, CA 95054

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Tuesday, October 24, 2017
8:15am Breakfast

9:00am General Session

MAKING THE AMAZING POSSIBLE: HOW INTEL USES EXPERIENTIAL MKTG TO BRING ITS BRAND PROMISE TO LIFE

Intel’s experiential marketing activations have helped reinforce its pivot from being a product brand to an experience brand. In support of its brand promise: “Intel makes amazing experiences possible”, the company has worked with a diverse array of partners, from global eSports leaders to the Royal Shakespeare Company, to Rock-n-Roll Artists and American Makers. In a wide-ranging presentation that will cover sports activations, gaming, entertainment (and more), Intel’s Global Marketing and Communications VP and Director of Regional Marketing, Becky Brown will emphasize the need to pursue experiential marketing opportunities that connect directly to business outcomes.

Becky Brown
VP, Regional Marketing, Global Marketing and Communications Intel Corporation
9:50am

USING TECHNOLOGY TO DRIVE EXPERIENTIAL PERFORMANCE

Kevin and his team partner with major advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. In this session Kevin will share his approach, mixing science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in marketing and advertising programs.

Kevin Hartman
Head of Analytics - Consumer, Government, & Entertainment Sector Google
10:40am Networking Coffee Break

10:55am

ENGAGING A PASSIONATE COMMUNITY THROUGH EXPERIENTIAL MARKETING

Ashlynn and David will share strategies, insights and solutions as they discuss the history and evolution of DockerCon from 500 to 5000 and how as Docker looks to the future, relevant community engagement continues to form the foundation for delivering an authentic and truly innovative developer conference.

Ashlynn Polini
Senior DockerCon Events Producer Docker, Inc.
David Harrison
Senior Creative Director Jack Morton Worldwide
11:35am

EXPERIENTIAL TECHNOLOGY WITH eBay

eBay creates experiences with an absolutely immersive culture. We’ll discuss how eBay events helps their sellers on the quest to grow and improve or just start up their business on eBay. Find out about the event strategy that has evolved over time to provide the best experiences to their diverse customer base.

Sarita Yeldandi
Director of Marketing eBay
12:15pm Lunch

1:15pm

#IMPACT: CREATING EXPERIENCES THAT ACTIVATE AND ENGAGE USERS

Learn how Twitter brings it's Human, Bold, and Electric personality to key experiential marketing moments as it create experiences that show Twitter is What's Happening. With a focus on audience alignment and strong storytelling, Twitter is finding success with high quality impression engagements. Hear about the strategy, tactics and measurements used to find this success. 

Helen Stoddard
‎Head of Global Events Twitter
1:55pm

OW RSA LEVERAGES CUSTOMER & PROSPECT ENGAGEMENT TO DRIVE REVENUE FROM EVENTS

Do you plan events around your exhibit or your funnel? After the show is it easy for you to present hard metrics like pipeline impact? Attend this Q&A style session where Laura and Parth discuss the best practice processes and tech solutions that make RSA's events more productive as a demand gen and sales channel. Also learn how Laura's team leverages their sales and executive presence at shows to build new as well as impact existing company pipeline.

Laura Leeper
Director, Experiential & Event Marketing RSA Security (Dell)
Parth Mukherjee
Head of Marketing & Evangelism Jifflenow