Tapping Brand Potential for Social Good (In-Person Only) | 1-Day Conferences | ANA

Tapping Brand Potential for Social Good (In-Person Only)

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Some of today’s most intractable problems — health equity, climate justice, and the like — are also opportunities for companies to achieve both societal impact and financial growth. Enlightened companies, progressive brands, and leading academicians know that the capabilities needed for impact and growth don’t necessarily have to be incremental. They often already exist in an organization but need further integration, leverage, and alignment with a firm’s purpose to realize their full potential.

At this exclusive ANA members-only 1-Day conference, presented by the ANA Brands for Humanity Coalition in partnership with the Rutgers University Institute for Corporate Social Innovation, you will hear from leading companies about key societal issues and how they make a difference by aligning purpose and profit, responsible business practices, rightful advocacy, and giving back to society. Through the integration of standard business functions, these companies are realizing new levels of impact and growth. Join us in person for a full day of learning and networking at the Rutgers Business School, long recognized as an innovative leader in business education.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, December 12, 2023
8:00am
- 9:00am
REGISTRATION AND BREAKFAST

9:00am
- 9:20am

WELCOME REMARKS & INTRODUCTIONS

Ken Beaulieu
Executive Vice President, Center for Brand Purpose ANA
Lei Lei
Dean Rutgers Business School
Jeana Wirtenberg
Associate Professor and Executive Director Rutgers Institute for Corporate Social Innovation
Dan Grimm
Executive in Residence Rutgers Institute for Corporate Social Innovation
9:20am
- 9:55am

FROM FARM TO FIBER: HOW THE LYCRA COMPANY IS DEMONSTRATING ITS COMPANY PURPOSE BY WORKING TO CREATE TEXTILE FIBERS FROM RENEWABLE FIELD CORN

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber, which has transformed many garment categories, including denim, activewear, swimwear, intimate apparel, and diapers. Most recently, the company has teamed up with Qore®— a joint venture of Cargill and HELM — to enable the world’s first large-scale commercial production of bio-derived spandex that has the potential to reduce the carbon footprint of its iconic LYCRA® fiber.

Karie J Ford, who leads global corporate and sustainability communications at the LYCRA Company, along with her sustainability marketing Agency partner, Phil White Co- Founder and CSO from Grounded World, will share some of the learnings, global consumer insights and farmer stories – taking you behind the scenes on how this collaboration with Qore® is bringing an innovative, more sustainable solution to the industry.

Karie Ford
Director of Corporate Communications and Sustainability Marketing LYCRA Company
Phil White
Cofounder Grounded World
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9:55am
- 10:05am

RUTGERS STUDENT LIGHTNING TALK

10:05am
- 10:40am

BUILDING PURPOSE AND RESPONSIBLE BUSINESS PRACTICES

In a world where environmental concerns continue to shape the communities where we live and work, the connection between responsible business practices and delivering business outcomes is a topic that many leading organizations are having to evaluate. In this session, learn on how to build purpose and responsible business practices into today’s business transformation, growth, and cost agenda. Bhushan Sethi, partner, Strategy&, at PwC, will specifically discuss how purpose and responsible business practices show up in a company’s values, business, and workforce strategy and are communicated with various stakeholders. 

Bhushan Sethi
Partner, Strategy&, at PwC Adjunct Professor at NYU Stern
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10:40am
- 10:50am

RUTGERS STUDENT LIGHTNING TALK

10:50am
- 11:10am
NETWORKING BREAK

11:10am
- 11:45am

HOW PRUDENTIAL FINANCIAL INVESTS IN THE NEXT GENERATION OF LEADERS

Prudential Financial is one of the largest and oldest financial companies in the U.S., with a long history of supporting communities around the world. Today, the company is committed to supporting the next generation of leaders, including opportunity youth, first generation college students, and young changemakers. Hear how Prudential is investing in innovative programs globally to provide new and inspiring opportunities for the workforce of the future, building brand equity in support of Prudential’s purpose.

Carolina Souza
Director, Social Responsibility and Partnerships Prudential Financial
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11:45am
- 11:55am

RUTGERS STUDENT LIGHTNING TALK

11:55am
- 12:30pm

HOW TO TAKE A STAND ON SOCIAL ISSUES WITH PURPOSE

Ally. Advocate. Activist. Many brand leaders continue to feel immense pressure to take a stand on social issues. A recent Bentley-Gallup Study revealed that purpose-driven activism can increase the chances of successfully expanding into new markets by 50 percent, while an Axios-Harris Poll study found that 59 percent of Americans think brands are leveraging hot-button issues for profit. Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship and a global brand strategist, will explore the nuances of aligning social issues with purpose. Through real-world examples, she’ll distill actionable strategies to balance purpose with people’s expectations — all at a time when taking a stand can pivot from passion to polarizing in a social media post.

Anne Bahr Thompson
Author of Do Good Global Brand Strategist
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12:30pm
- 12:40pm

RUTGERS STUDENT LIGHTNING TALK

12:40pm
- 1:25pm
NETWORKING LUNCH

1:25pm
- 2:00pm

INSIDE AIRBNB.ORG’S MISSION TO UNLOCK THE POWER OF SHARING SPACE

For close to three years, Airbnb.org has been committed to providing Hosts with the opportunity to offer their properties for temporary housing to those in need. The 501c3, which is separate from Airbnb, has addressed disaster relief, travel for medical treatment, and support for refugees seeking asylum. Through the collaborative efforts of hosts, donors, and partner organizations, Airbnb.org has facilitated more than 200,000 emergency stays for refugees and asylum seekers globally. Ajayi Dupé, global marketing lead, will discuss the organization’s societal contributions and hone in on the power of partnerships which has been key to making it all possible. 

Dupé Ajayi
Global Marketing Lead Airbnb
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2:00pm
- 2:02pm
CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.