Content Marketing @ Adobe (Members-Only Conference) presented by Deloitte Digital

This event is over.

Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains, and is relevant to core audiences while delivering on brand metrics.

Join us for a fun and informative day, hosted by Adobe and hear success stories in content marketing, branded experiences, and digital marketing. This complimentary members-only conference will showcase leading client-side marketers representing a diverse array of industries discussing their strategies behind the development of custom content and branded experiences, the execution of production through different media channels and the measurement of key objectives.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 6, 2017
9:00am General Session

ADOBE: AMPLIFYING YOUR VOICE THROUGH CONTENT MARKETING

Your brand’s voice is only as powerful as the message it conveys and how that message is conveyed. Adobe has a powerful content marketing and social influencer strategy, inside and outside the company, that amplifies Adobe’s voice in the technology industry.

Matt Rozen
Director, Brand Publishing Adobe Systems Inc
Download Presentation

CONTENT IS KING: HOW CMOs CAN HARNESS THE POWER OF CONTENT MARKETING

As consumers seek access to more kinds of information more swiftly than ever before, brand marketers can no longer rely on mass media advertising campaigns to deliver both brand awareness and product and service utility. To better understand the current state of content marketing, Deloitte Digital performed quantitative and qualitative analysis and identified four key processes that are guiding CMOs and marketing leaders as they define, design, and execute successful content marketing programs.

Barbara Venneman
Principal Deloitte Consulting LLP
View Event Recap
10:40am Networking Coffee Break

11:10am

BRINGING "BRAND" BACK INTO BRANDED CONTENT

Consumers expect more than ever before from brands they interact with. The proliferation of content has eroded authenticity, originality, and ultimately, marketing effectiveness. Bringing value back to content has a lot to do with bringing the brand back into it - making branded content an integral part of the company’s purpose and reason to exist rather than a disparate marketing tactic. This session offers simple frameworks and principles for unlocking meaningful shared value for both the brand and its audience through content. Topics covered include: how to authentically connect your content to your brand and business; how to create shared value between your brand and your "tribe" through passion-points; and what principles you need to adopt in order to create meaningful content.

Orit Peleg
Director of Brand Planning Eleven, Inc.
Download Presentation
11:55am Luncheon

12:55pm

WESTERN UNION: DATA-DRIVEN STORYTELLERS

From family recipes to movies, late-night TV, and comic books, Western Union has produced an exceptional range of content marketing. By understanding and indexing its consumers’ passions, Western Union makes strategic decisions on the types of content they want to produce. And the strategy has paid off for them!

Nidhi Gupta
Director, Marketing – Digital Partnerships Western Union

EXTENDING YOUR BRAND THROUGH SOCIAL VIDEO AND PODCASTS

We live in an age of information overload, and standing out is harder than ever. By optimizing video for social media platforms and creating podcasts, there is an opportunity to extend a brand's reach while being engaging to targeted consumers.   We'll see how Franklin Templeton Investments is executing on these platforms.

Lee Rosenthal
Head of Video and Multimedia Content, Digital Marketing Franklin Templeton Investments
Download Presentation