Content Marketing @ Adobe (Members-Only Conference) presented by Deloitte Digital

Content marketing has become the great equalizer, since both small and large brands can compete through great storytelling that communicates their brand or corporate ethos. Yet the challenge remains on how to successfully produce original content that engages, entertains, and is relevant to core audiences while delivering on brand metrics.

Join us for a fun and informative day, hosted by Adobe and hear success stories in content marketing, branded experiences, and digital marketing. This complimentary members-only conference will showcase leading client-side marketers representing a diverse array of industries discussing their strategies behind the development of custom content and branded experiences, the execution of production through different media channels and the measurement of key objectives.

when

Start: Wednesday, September 6, 2017 at 8:15am

End: Wednesday, September 6, 2017 at 3:00pm

WHERE

345 Park Avenue
San Jose, CA 95110

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Wednesday, September 6, 2017
9:00am General Session

ADOBE: AMPLIFYING YOUR VOICE THROUGH CONTENT MARKETING

Your brand’s voice is only as powerful as the message it conveys and how that message is conveyed. Adobe has a powerful content marketing and social influencer strategy, inside and outside the company, that amplifies Adobe’s voice in the technology industry.

Katie Juran
Sr. Director of Corporate Content and Messaging Adobe Systems Inc

CONTENT IS KING: HOW CMOs CAN HARNESS THE POWER OF CONTENT MARKETING

As consumers seek access to more kinds of information more swiftly than ever before, brand marketers can no longer rely on mass media advertising campaigns to deliver both brand awareness and product and service utility. To better understand the current state of content marketing, Deloitte Digital performed quantitative and qualitative analysis and identified four key processes that are guiding CMOs and marketing leaders as they define, design, and execute successful content marketing programs.

Barbara Venneman
Principal Deloitte Consulting LLP
10:40am Networking Coffee Break

11:10am

VOYA: USING CONTENT MARKETING TO RELAUNCH A BRAND

A few years ago, parts of ING became Voya Financial. Throughout that time, Voya has tapped some of the most effective strategies in content marketing to ensure current and future customers understood the new brand. From celebrity spokespeople to social media, Voya launched a comprehensive content marketing strategy to tell their new brand story.

Roma Patel
VP of Content Strategy and Development Voya Financial
11:55am Luncheon

12:55pm

WESTERN UNION: DATA-DRIVEN STORYTELLERS

From family recipes to movies, late-night TV, and comic books, Western Union has produced an exceptional range of content marketing. By understanding and indexing its consumers’ passions, Western Union makes strategic decisions on the types of content they want to produce. And the strategy has paid off for them!

Nidhi Gupta
Director, Marketing – Digital Partnerships Western Union