You Might be a Marketer Conference hosted by Clark Atlanta University (In-Person Only) | 1-Day Conferences | ANA

You Might be a Marketer Conference hosted by Clark Atlanta University (In-Person Only)

This event is over.

Join the ANA Educational Foundation (AEF) at the You Might Be a Marketer conference which convenes industry and academia together hosted by Clark Atlanta. The key themes of the conference are:

The Industry – how this industry works together to create meaningful brand engagements with consumers and businesses
Career Advice – what this industry is like to work in and how to navigate your future career
Job Preparation and Opportunities – how to prepare to enter into this industry and highlight what roles exist

The university donor of ANA membership to Clark Atlanta is McCann Worldgroup, and the AEF has key talent partners such as Publicis Group, Disney, and Google who are an integral part to this programming.


Agenda

TIME EVENT DETAILS LOCATION
Thursday, September 21, 2023
8:30am
- 9:00am
BREAKFAST

Room 103
9:00am
- 9:15am

INTRODUCTIONS

Dr. Mesfin Bezuneh
Professor of Economics Clark Atlanta University
Geraldine White
Chief Diversity Officer Publicis Groupe
Room 103
9:15am
- 9:30am

KEYNOTE

Kimberly Paige
EVP & Chief Marketing Officer BET Networks
Room 103
9:30am
- 10:45am

INDUSTRY OVERVIEWS

Brian Rogers
Marketing Director, Sprite TM North America The Coca-Cola Company
Deirdre Robinson
Senior Director of Marketing Verizon
Jamal Miller
Senior Director, Product Marketing Intuit Mailchimp
Geraldine White
Chief Diversity Officer Publicis Groupe
Andriena Coleman
Director, DE&I Hearts & Science
Lauren Dawson
Program Lead, #IAmRemarkable Google
Ray Warren
Director, Multicultural & Inclusive Solutions The Walt Disney Company
Room 103
10:45am
- 11:00am

CASE STUDY: MARKETING AT CHICK-FIL-A

Singleton Beato
Global EVP, Chief Diversity, Equity and Inclusion Officer McCann Worldgroup
Arlenis Almonte
Sr. Project Lead, Performance Marketing – Multicultural Chick-fil-A
Aaron Johnston
Head of Entertainment Development Chick-fil-A
Katie Joiner
Principal Team Leader, Performance Marketing Chick-fil-A
Alok Nath
Creative Production Lead, In House Agency Chick-fil-A
11:00am
- 11:35am

A VIEW FROM THE FRONT LINES: WHAT YOUNG ALUMS HAVE TO SAY ABOUT WORKING IN MARKETING AND ADVERTISING

This panel will bring together recent graduates who will share a “view from the front lines” about what it’s like to work in the marketing and advertising industry. These young alums will share how best to prepare entering the industry. The conversation will be moderated by Aisha Brown, Director of Talent Programs at the ANA Educational Foundation (AEF) who is a Hampton University alum. 

James Jackson
Associate Media Manager The Home Depot
Kennedy Studdard
Programming Director 4As
Marcus Young
Marketing Specialist United States Postal Service
Alana Dorsey
Project Leader NCR Corporation
Room 103
11:35am
- 12:15pm

EARLY CAREER STRATEGIES: NAVIGTATING LEADERSHIP, ETHICS AND DIVERSITY

These HBCU alums and Black Executives are the change agents who are paving the way for the next generation of Black talent to enter the marketing and advertising industry. This panel will convene those who are senior executives as they share practical advice on how to build a long-term sustainable career in this industry and create a solid skills and community foundation when entering the workforce. Moderated by Hampton University Alum, Tahlisha Williams, EVP, Talent, Equity & Learning Solutions at 4As.

Albert Thompson
Managing Director of Digital Innovation Walton Isaacson
Janis Middleton
EVP, Chief Inclusion Officer 22Squared and Trade School
Alex Ebanks
Vice President, Communications ESSENCE
Dori White
Head of Marketing Colibri Group
Room 103
12:15pm
- 2:00pm
INTERACTIVE LUNCH

Room 103

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.