ANA Effective Brand Marketing @ Visit Philly (Member's Only Conference)

Building Brand and Business in a Customer-Driven Digital Age
Today’s consumer is digitally-centered: Their lifestyle, modes of communication, and media consumption are all dependent on devices that range from smartphones and smart TVs to vehicles to appliances. Today’s American population is more diverse than ever and brands utilize rich consumer insights to maintain relevance with multiple audience segments including African American, Latino, LGBT, Millennials, and Gen Z. Consumers fluidly move between social media, scripted entertainment, direct response, and everything in between – oftentimes simultaneously – and expect a personalized and seamless experience that responds to their needs at the right place and right time. Additionally, as marketers, we must automate processes to measure lifetime value and continue to stay relevant to consumers. We have more tools to connect with our customers than ever before, yet paradoxically, it’s harder than ever to drive both brand health and business (conversion) and to measure all of the consumer touchpoints. This complimentary ANA members-only conference will feature sessions from leading marketers who will share their experiences, innovations, and strategies for capturing both hearts and minds in today’s customer-driven digital world.

when

Start: Tuesday, June 13, 2017 at 8:15am

End: Tuesday, June 13, 2017 at 4:00pm

WHERE

Visit Philadelphia
30 South 17th Street
Suite 1710
Philadelphia, PA 19103

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Tuesday, June 13, 2017
8:15am Breakfast

9:00am General Session

VISIT PHILLY INTEGRATES EXPERIENTIAL MARKETING & SOCIAL MEDIA

While offline engagement may be the first thing that comes to our minds when experiential marketing is discussed, social media and content marketing, particularly to segments like African American, Latino, LGBT, Millennials, and Gen Z. Consumers, are paramount.  In this session,  Visit Philly will share how they integrate social media, content marketing and experiential marketing to drive brand and business in the digital world.

Speaker to come
Visit Philadelphia

BAI BRANDS: HOW DIGITAL & E-COMMERCE ARE DISRUPTING CPG

Founded in 2009, Bai Brands offers consumers a healthy selection of antioxidant-infused beverages, promising a healthy, tasty alternative to the high-calorie soft drinks that dominate the supermarket shelves. In this session, the head of Digital & E-Commerce at Bai Brands will share how innovative digital and e-commerce strategies from smaller brands are disrupting the CPG category.

John Denny
Vice President of Digital & E-Commerce and Media Bai Brands

T. ROWE PRICE: DIGITAL, SOCIAL, AND MOBILE TO TARGET MILLENNIALS

Ranked as one of the World's Most Admired Companies in 2017 by Fortune, T. Rowe Price innovates in everything they do. From digital & social to customer service and unique targeting, they are at the cutting edge of innovation. In this session, they will share how they are utilizing digital, social, and mobile tools built on rich Millennial insights to complement their retail client experience.

Jason Horenci
Senior Manager, Product & Marketing T. Rowe Price

PENN MUTUAL: CONTENT MARKETING & SPONSORSHIP TO BUILD BRANDS

In this session, Penn Mutual will share how they are utilizing content marketing and sponsorships to build their brand and drive growth, in particular the NCAA Rugby Championships.

Keith Bratz
AVP, Corporate Communications The Penn Mutual Life Insurance Company

1/2 PART MARKETING MAGIC, 1/2 PART MATH: THE CONTENT MARKETING RECIPE FOR GLOBAL BRANDS

Mountain Dew, one of PepsiCo's 22 billion dollar brands, has curated a revolutionary Global Content Strategy to help navigate the complex world of content marketing. By combining "marketing magic" with data analysis and optimization frameworks, Mountain Dew is bridging the gap between consumers, content marketing, and results, that's proven to be a recipe for success. In this session the presenter will share Mountain Dew's "Glocal" approach for content and how to utilize this strategy to grow global brand equity in a truly authentic way.

Manos Spanos
Senior Director, Brand Marketing Mountain Dew