Have Ad Agencies and Other Creatives Become Too Reliant on Data Analytics?
Peter Prodromou, founder and president of marketing and PR agency Boathouse, believes that the industry has gone too far down the path of data reliance and has forgotten the power of great creative. He explained why he feels this way and outlined what he thinks the response to this misstep by the industry will be.
For the full podcast discussion, click here.
Source
"Marketing Communications Amid the Rise of Generative AI." Champions of Growth Podcast, 1/31/24.
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