Cross-Media

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Cable Nation: Multi-Screen Insights

The average American consumers more than 60 hours of content per week, with more than half of that coming via TV.

PowerPresentation: 2014 ANA/Forrester Media Survey

This collection of data charts represents findings from the 2014 ANA/Forrester Media Survey. The objective of this survey was to understand the current and projected trends in media transparency, programmatic buying adoption, and media metrics.

U.S. Entertainment Vertical Insights: Entertainment/Movies

InMobi partnered with the Interactive Advertising Bureau and Decision Fuel to examine how U.S. moviegoers are using mobile media and how advertisers can best communicate with this audience.

PowerPresentation: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Key Findings Report: 2013 ANA Real-Time Marketing Survey

This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

The Data-Driven Future of Video Advertising

This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.

Research Report: 2013 ANA Real-Time Marketing Survey

This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Video, TV Programmatic Media Buying Needs Better Tools, Methods to Avoid Disruption

Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads.

Is Tablet the Ultimate Video Viewing Device?

Seemingly almost overnight, the tablet has become the standard for media consumption. Boost engagement with a multiscreen audience.

Q&A with Paul Neto

Paul Neto, director of research and technical marketing at YuMe, discusses big data's role in advertising research, the shift of marketing dollars from TV to online, and the myths of cross-platform advertising.

How Technology Makes Creative More Intelligent

As part of The Engagement Project, Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping you create “intelligent” ads — ones that are engaging and meaningful in the moments that matter.

Digital Shoppers Expect Cross-Channel Consistency

According to the findings of a new IBM study of more than 30,000 global consumers, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent.

Video Strategy: Life Beyond YouTube

Many marketers rely too heavily on YouTube to anchor their video strategy, focusing only on eyeballs and unified analytics. They are missing growing opportunities in the broader video marketplace.

BCG Studies Ways Gen Y Rewards "Brand Soul"

While Gen Y’s relationship with brands has long been known to be unlike their parents’, a new study from the Boston Consulting Group reveals just how different they really are.

Programmatic Everywhere? Data, Technology, and the Future of Audience Engagement

This white paper outlines how industry constituents are practicing “programmatic” today. With conclusions derived from survey and interview data, it defines the issues that make up the “programmatic everywhere” opportunity across media channels, vertical industries, and functional disciplines.

Taking Cues from the Customer: “Omnichannel” and the Drive For Audience Engagement

Based on an intensive primary research effort and produced in partnership with the Interactive Advertising Bureau, this white paper explores the origins and likely evolution of omnichannel customer engagement strategies.

Defining and Mapping the Native Advertising Landscape

This report from Altimeter addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms.

Marketing to the Multi-Platform Majority

This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.

The Top Online Brand Protection Strategies For 2014

2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014.

Redefining Advertising: How 2013 Transformed Digital Marketing

It was a great year for digital advertising. This infographic from Google looks at the big shifts that redefined the industry in 2013.

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