This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.
This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.
This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads.
Seemingly almost overnight, the tablet has become the standard for media consumption. Boost engagement with a multiscreen audience.
Paul Neto, director of research and technical marketing at YuMe, discusses big data's role in advertising research, the shift of marketing dollars from TV to online, and the myths of cross-platform advertising.
As part of The Engagement Project, Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping you create “intelligent” ads — ones that are engaging and meaningful in the moments that matter.
According to the findings of a new IBM study of more than 30,000 global consumers, the percentage of consumers willing to share their current location via GPS with retailers nearly doubled year-over-year to 36 percent.
Many marketers rely too heavily on YouTube to anchor their video strategy, focusing only on eyeballs and unified analytics. They are missing growing opportunities in the broader video marketplace.
While Gen Y’s relationship with brands has long been known to be unlike their parents’, a new study from the Boston Consulting Group reveals just how different they really are.
This white paper outlines how industry constituents are practicing “programmatic” today. With conclusions derived from survey and interview data, it defines the issues that make up the “programmatic everywhere” opportunity across media channels, vertical industries, and functional disciplines.
Based on an intensive primary research effort and produced in partnership with the Interactive Advertising Bureau, this white paper explores the origins and likely evolution of omnichannel customer engagement strategies.
This report from Altimeter addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms.
This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.
2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014.
It was a great year for digital advertising. This infographic from Google looks at the big shifts that redefined the industry in 2013.
In order to keep up with a rapidly changing market, it’s crucial for brands to constantly seek new ways to innovate and evolve, not only in messaging, but as a company. In this Insight Brief, top marketers discussed the challenges, opportunities, trends and best practices involved in creating a truly innovative marketing campaign.
Visit Philadelphia Connects the Millennial Generation to Neighborhoods Through an Integrated, Multi-Media Approach
Betsy Oliphant, director of advertising at Visit Philadelphia, discussed how the brand utilized social media and locally targeted marketing to bring awareness and business to Philadelphia’s most vibrant, emerging neighborhoods.
This Facebook-commissioned study from Nielsen compares Facebook’s total site reach to that of large TV networks and establishes heuristics for optimizing reach delivery on a large CPG company’s multi-platform campaign.
Despite all the new opportunities for HTML5 in digital advertising, some advertisers are not adopting mobile ads in full force. Read about the four key challenges holding advertisers back from leaping into the HTML5 world.