Event Recaps
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AI and the Evolution of Search: How Brands Can Adapt to a Transforming Landscape
Event Recaps May 1, 2024AI is impacting every facet of our lives and how we search is no exception. Discover how to prepare your brand for the biggest shift since mobile as generative AI leads to new search trends just like smartphones led to an explosion in people searching for things “near me.”
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Beyond Age and Gender: Navigating the Era of Advanced Audiences
Event Recaps May 1, 2024In this session, Nielsen’s Matt Devitt focused on how the company has evolved its existing data-driven-linear strategy to a cross-platform advanced audience product suite underpinned by unique identity platforms, big data, and robust first and third-party audience integrations.
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From Pixels to Picassos: Exploration of the Impact of Ad Creative on Ad Delivery and Considerations for Measurement
Event Recaps May 1, 2024In this discussion, get an overview of the role that ad creative experiences play in many auction-based environments as well as practical considerations for conducting rigorous creative experimentation on major digital platforms.
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Maximizing a Viral Moment
Event Recaps May 1, 2024Going viral on social is often a dream for brands. In this session, learn how the Josh Cellars brand and agency team embraced viral memes on X and fan feedback across social media to shift its communication approach to attract a younger audience in a category struggling to recruit younger drinkers.
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Yes, Your Audio Campaign Can Be Measured!
Event Recaps May 1, 2024This session reviewed the latest innovations in audio measurement, which is undergoing a significant renaissance, with an explosion of new solutions to measure attentiveness, brand lift, sales effect, search and site attribution, creative effectiveness, and new data inputs for media mix modeling.
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Plan International Battles Gender Stereotypes Online
Event Recaps April 30, 2024During a session at an ANA one-day conference focused on brand purpose, Plan International described how it has striven to combat superficial female stereotypes.
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Trojan Brand and Queer Men: A Perfect Pairing
Event Recaps April 30, 2024In this session, learn how the Trojan Brand has engaged the queer male audience with a variety of uniquely insight-based creator engagements, media partnerships, product integrations, event sponsorships, and more that go deep into culture while staying true to the brand’s strategy and equity.
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We’re Not (Always) the Main Character
Event Recaps April 30, 2024Brand purpose can mean putting your purpose before your brand. Taking a backseat to what and who you serve and why you’re there. In this session, learn how to cast your purpose into brand storytelling as the main character.
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Bringing ROI to the Creator Marketing Space
Event Recaps April 25, 2024In this session, gain insights into how Uber leverages creator content for media campaigns that authentically capture the brand's essence and reach its target audience.
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Crafting Authentic Brand Partnerships: The Power of Community, Engagement, and Leveraging Brand Heritage for Impact
Event Recaps April 25, 2024In this presentation, learn how Guinness OGB approaches the creation of content through impactful partnerships that reflect the essence and authenticity of the brand heritage and culture.
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Dental Impressions: How the American Dental Association Built a Bridge into Online Communities
Event Recaps April 25, 2024The ADA’s Joan Podrazik and Nicole Anderson shared pearls and pitfalls of launching an innovative ambassador pilot to educate and connect with closed social media groups.
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Using Micro-Influencers to Connect with Niche Audiences for Lower-Funnel ROI
Event Recaps April 25, 2024Ortho, a ScottsMiracle-Gro Brand, sought to test influencers' ability to reach a niche audience in select regions. Through a pilot micro-influencer campaign, the brand drove meaningful product awareness, engagement, and website traffic in priority markets.
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Managing Marketing and Communications to Avoid ESG Backlash
Event Recaps April 23, 2024In advance of its next meeting, the ANA's Sustainability Committee convened a special session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity marketers are experiencing.
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Virtual Diversity Fair: Black-Owned Media Companies
Event Recaps April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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AI for All: Driving Intelligent Transformation
Event Recaps April 18, 2024Lenovo's Holly Zhang explored the tangible impact of AI across various sectors.
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AI-Powered Marketing: The Economist's Journey Towards Personalized Engagement
Event Recaps April 18, 2024In this session, learn about The Economist's innovative use of Artificial Intelligence (AI) in marketing. Discover how AI technologies are revolutionizing its approach to personalized engagement, driving impactful results, and enhancing the overall customer experience.
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Artificial Intelligence: Its Advantages and Challenges
Event Recaps April 18, 2024During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.
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Content at the Speed of Conversation
Event Recaps April 18, 2024In this session, find out how innovative brands are leveraging AI generated trending topics and conversations in real-time to deliver creative and content in the context of NOW to help drive from insight to idea to influencer within 72 hours using Gen AI-assisted tools.
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The Basics of Connected Analytics Ecosystems
Event Recaps April 18, 2024Acxiom addressed the requirements and benefits of a connected analytics ecosystem, noting that such platforms are especially critical for consumer-focused organizations, organizations undertaking both digital and non-digital marketing campaigns, and companies in regulated industries.
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Unleashing Creativity: A Roadmap for A.I. Integration in Advertising Production
Event Recaps April 18, 2024In this session, Garrett DeLorm, director of production at Camp + King, discussed a comprehensive guide to navigating and leveraging the growing realm of A.I. solutions.
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