All MKC Content
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Redoxon — Turn Your Guilty Pleasure into Healthy Pleasure
Smarties Awards December 28, 2021Redoxon leveraged social media, influencers, and tutorial videos to compel consumers to use its immune boosting tablet as an ingredient in their daily meals.
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Rexona Move More
Smarties Awards December 28, 2021Deodorant and antiperspirant company, Rexona, created four targeted ads and a stay-at-home marathon to encourage people to stay active and increase sales during the pandemic.
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Safety4All — Love, Like Safety, Does Not Discriminate
Smarties Awards December 28, 2021Lifebuoy created a story highlighting the insecurities the LGBTQ+ community faces in Vietnam to drive advocacy for LGBTQ+ rights and compel millennial and generation Z consumers to carry hand sanitizer to protect them from COVID-19.
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Samsung Used Influencers to Promote Its New S21 Phone
Smarties Awards December 28, 2021Samsung used influencers to create user-generated content about its new S21 phone and incorporated the content into its first virtual flagship store in Taiwan.
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They Will See You
Smarties Awards December 28, 2021P&G strove to promote visibility for LGBTQ people and fight stereotypes.
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This Campaign Shed Light on Suicide Rates
Smarties Awards December 28, 2021U.S. sales of guns and ammunition are soaring and living conditions due to COVID-19 regulations have led to loneliness, isolation, and despair — a lethal combination exacerbating not only the risk of suicide in general, but gun suicide in particular.
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This Disinfectant Brand Helped Keep Commuters Safe
Smarties Awards December 28, 2021Domex disinfectant, India’s first brand to use sodium hypochlorite, which kills 99.9 percent of the coronavirus virus, responded with agility to the COVID-19 crisis by pivoting from being just a toilet cleaner brand to a brand promising superior disinfection.
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TikTok Japan Launches the First-Ever TikTok Film Festival
Smarties Awards December 28, 2021With the goal of changing how its platform was viewed by fans of sophisticated art, like film, TikTok Japan created the first-ever TikTok film festival, allowing creators and audiences to participate entirely on TikTok, while positioning the channel as a place where fine filmmaking could happen.
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TIM’s Awareness Keyboard: Detecting Racism One Keyboard at a Time
Smarties Awards December 28, 2021Knowing that Brazilian colloquialisms include a number of words and phrases with racist roots, telecom company TIM created The Awareness Keyboard, an app that calls out problematic language, explains why the word or phrase is harmful, and offers more appropriate alternatives.
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Unilever Food Solutions Uses Killer Recipes to Support Restaurateurs During COVID
Smarties Awards December 28, 2021With the goal of improving the standing of its brand among Chinese chefs and restaurateurs, Unilever Food Services (UFS) leveraged its Killer Recipes content and the word-of-mouth of key influencers to drive young food lovers into partnering restaurants.
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VinFast Leads Has Record-Breaking Pre-Sale Campaign on Vietnam’s First-Ever Electric Vehicle
Smarties Awards December 28, 2021VinFast wanted to give the nation of Vietnam its first electric vehicle. With the launch of its VF e34 model, VinFast used organic social media buzz and a PR campaign to drive a pre-order campaign that was likely the most successful in the history of Vietnam.
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The Race Is On for Retail Advertising
B2C December 24, 2021Retail media advertising is helping major brands keep pace with consumers who have shifted a lot of their spending to e-commerce amid the pandemic. But the market may be in danger from oversaturation and issues with data privacy.
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"Our Food, Our Stories" with Kristen Kish
In-House Excellence Awards December 21, 2021S.Pellegrino's “Our Food, Our Stories” with chef Kristen Kish was an eight-part video series celebrating food, themed around Friendsgiving and the holidays.
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Breaking Through the Sea of Stainless with KitchenAid’s “FreeFlex Rack” Campaign
In-House Excellence Awards December 21, 2021KitchenAid broke through the sea of stainless at retail with the FreeFlex Rack Dishwasher launch, which took shoppers on a journey that turned loading possibilities into cooking possibilities and elevated the kitchen appliance’s role from afterthought to essential cooking tool.
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Brewing Change
In-House Excellence Awards December 21, 2021The Black community is extremely underrepresented in the brewing industry. Only 0.6 percent of brewers are Black. As a leader in the beer industry, Budweiser set out to take a first step to make change toward a more inclusive future for brewers.
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Cantera 5v5 Original Docuseries and Feature Film
In-House Excellence Awards December 21, 2021Gatorade created an inspiring content series to promote itself and the 5v5 soccer tournament.
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Celebrating Mother’s Day with User-Generated Content
In-House Excellence Awards December 21, 2021Teleflora celebrated mothers, working around pandemic-imposed restrictions by capitalizing on user-generated content.
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Facebook’s #BuyBlack Friday Show
In-House Excellence Awards December 21, 2021Facebook turned its app into a shoppable showcase for Black businesses.
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How Formica Launched a New Collection During COVID
In-House Excellence Awards December 21, 2021When standard product launch plans were derailed by COVID-19, Formica Corporation, provider of branded, designed surfacing solutions for commercial and residential customers worldwide, had to get creative to get samples of its new Specialty Collection into the hands of architects and designers.
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How GeoBlue Built an Internal Communications Function in the Midst of Crises
In-House Excellence Awards December 21, 2021For travel insurance company GeoBlue, 2020 was a unique test. With a team comprised of the CMO and one manager, whose position had been created six months prior, the communications function was built – and honed – during a series of crises.
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