All MKC Content
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5 Groundbreaking LGBTQ+ Campaigns
Industry Insights June 2, 2021Being inclusive doesn’t just mean making ads to appease people, but authentically connecting to pain points and issues that real people face.
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Account Based Marketing Is Alive and Well. Here’s How to Make It Work!
Webinar Rewinds June 2, 2021In this webinar, learn why successful ABM stems from the right mindset, followed by the proper data collection, analytics, and technologies necessary to execute ABM effectively within your organization.
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How Brand Experiences Drive Customer Experience with First-Party Data
Webinar Rewinds June 2, 2021In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.
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BIC’s Journey to Global Digital Acceleration
Event Recaps June 1, 2021In this session, the marketing team at BIC outlined their “Ws” framework, which uses five “W” questions to quickly identify important information and key goals for any given campaign. The framework has been critical to BIC’s pivot from brand marketing to performance marketing.
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Brand Activation Legal Webinar: June 2021
Webinar Rewinds June 1, 2021The FTC just held a workshop on Dark Patterns, including manipulative user interface design, intentional or unintentional, on websites and mobile apps. In this webinar, learn about what laws, rules, or norms these involve and how they will be regulated going forward.
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The Essential Guide to Signal Loss for Digital Marketers
Knowledge Partners June 1, 2021VidMob surveyed the data landscape that confronts marketers, illuminating its opportunities and challenges.
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The Future of Agencies: Blurred Lines and Reimagined Relationships
Research Reports June 1, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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Winning in a Sea of Sameness: Building a Stand-Out Brand
Event Recaps June 1, 2021In this session, the team at New Belgium outlined how they turned a cartoon from their six-pack packaging into a social media spokescreature who builds loyal relationships with beer drinkers, regularly goes viral, and has drastically improved the brewery’s overall sales.
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Marketing to People with Disabilities
Insight Briefs May 31, 2021This Insight Brief examines the misconceptions associated with people with disabilities and best practices on how marketers can better engage the differently-abled consumer.
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Saving the Family Farm
Social Impact May 31, 2021Organic Valley, the largest organic dairy cooperative in the U.S., is committed to saving organic family farms and caring for people, animals, and the planet.
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Dark Patterns and Ethical Marketing Practices
Ethics Issue Alerts May 29, 2021Dark patterns are defined as web design tricks some companies use to intentionally confuse and take advantage of consumers — i.e., pop-ups with tiny X’s that make a window hard to close and subscriptions with hidden fees that a person cannot cancel without making a lengthy customer service call.
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The Pot Market Is Blazing New Trails
B2C May 28, 2021A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.
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The Three Paths to Marketing Operations Maturity
Knowledge Partners May 28, 2021BrandMaker explains how marketing operations maturity can afford marketers greater agility.
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A Marketer’s View on Out-of-Home Advertising
Event Recaps May 27, 2021OAAA President and CEO Anna Bager interviewed Sophie Kelly, SVP of Diageo's North American Whiskeys Portfolio, on why this senior marketer champions OOH in the media mix. From her buy-side perspective, hear Kelly's thoughts on both merits and misconceptions surrounding OOH.
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How PepsiCo Built a Winning Brand Portfolio
Event Recaps May 27, 2021Katie Haniffy at PepsiCo Beverages and Sean McCaffrey at GSTV shared how a collaborative partnership across strategic planning and insights, content creation, measurement, and retailer relations helped PepsiCo win in the convenience and gas channel and beyond.
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How to Launch an Always-Ready OOH Campaign
Conference Session Videos May 27, 2021In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.
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How to Launch an Always-Ready OOH Campaign
Event Recaps May 27, 2021Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.
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The Dirty Work of Transformation, with Michael Collins of CFA Institute
Marketing Futures Podcast May 27, 2021Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimagine how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.
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Building Lifetime Value Is a Long-Term Commitment
B2B May 26, 2021At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.
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Enterprise-based Organizations View Marketing Operations as Top Priority in 2021
Knowledge Partners May 26, 2021BrandMaker discussed findings from a study it conducted that demonstrate the importance of marketing operations.
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