All MKC Content
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B2B Marketers Face a Crossroads
B2B May 12, 2021B2B marketers have been investing more heavily in brand advertising in the past few years, realizing that they need to espouse what they stand for beyond offering competitive prices. At the same time, the pandemic has caused B2B companies to reevaluate their marketing priorities as the top and bottom lines take on new urgency.
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Developing an Internal Agency Winning Team Culture
Conference Highlights May 12, 2021Developing a winning culture should be the mindset when building an in-house agency team.
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Developing an Internal Agency Winning Team Culture
Conference Session Videos May 12, 2021In this video, McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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Developing an Internal Agency Winning Team Culture
Event Recaps May 12, 2021McCormick's Alia Kemet discussed how to inspire and grow an internal agency team that will drive unprecedented business results, reach big goals, and thrive during critical and difficult moments.
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Digital Advertising Alliance YourAdChoices
Event Recaps May 12, 2021Lou Mastria, Executive Director of the Digital Advertising Alliance, provided an update on the organization's work.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Event Recaps May 12, 2021Chief Marketing Officer Dwayne Chambers from Checkers Drive-In Restaurants explained how to drive efficiency and maximize results by shifting the most important roles to internal resources.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Highlights May 12, 2021An effective in-house agency model mandates a shift from hiring generalists to those with special skills.
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Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness
Conference Session Videos May 12, 2021In this video, Chief Marketing Officer Dwayne Chambers from Checkers Drive-In Restaurants explained how to drive efficiency and maximize results by shifting the most important roles to internal resources.
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Ethics Policy Updates: May 2021
Event Recaps May 12, 2021In this session, get updates on legislation and regulations around the country, the Identity Resolution Task Force, and "bad actor" case studies.
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How ADT Cracked the Social Code
Conference Highlights May 12, 2021Developed by ADT’s digital brand team, “Safe at Home” created a value exchange with consumers during the pandemic.
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How ADT Cracked the Social Code
Conference Session Videos May 12, 2021In this video, ADT described a campaign that generated an impressive sales-driving organic halo effect from a paid social media investment.
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How ADT Cracked the Social Code
Event Recaps May 12, 2021ADT described a campaign that generated an impressive sales-driving organic halo effect from a paid social media investment.
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How Brands Can Move at the Speed of Change
Conference Session Videos May 12, 2021In this video, Accenture discussed its forthcoming research that identifies a segment of top-performing marketers and the ways they drive double-digit revenue growth.
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How Brands Can Move at the Speed of Change
Event Recaps May 12, 2021Accenture discussed its forthcoming research that identifies a segment of top-performing marketers and the ways they drive double-digit revenue growth.
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Infographic: The Future of Agencies
Research Infographics May 12, 2021ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.
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Insights and Highlights from Cella's 2021 In-House Creative Industry Report
Conference Session Videos May 12, 2021This session provides insights and highlights from Cella's 2021 In-House Creative Industry Report — the standard that is prized by leaders of in-house creative departments who seek validation and direction on managing a more effective in-house agency.
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Insights and Highlights from Cella's 2021 In-House Creative Industry Report
Event Recaps May 12, 2021This session provides insights and highlights from Cella's 2021 In-House Creative Industry Report — the standard that is prized by leaders of in-house creative departments who seek validation and direction on managing a more effective in-house agency.
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Launching B2B Marketing and Sales Programs in a Virtual World
Webinar Rewinds May 12, 2021The Lenovo + Cargo team shared how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.
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Opening Remarks of the 2021 ANA In-House Agency Conference
Conference Session Videos May 12, 2021Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2021 ANA In-House Agency Conference.
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TD Bank's Studio 361: An In-House Agency Evolution and Journey
Conference Highlights May 12, 2021Lesson learned by TD Bank’s in-house agency — be flexible about methods for achieving goals.
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