All MKC Content

Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The McDonald’s campaign gave Canadians an opportunity to control My McD’s app offers through a voting mechanism that resulted in over 262,000 votes cast in the pilot area alone.

Jägermeister shared how it expanded its audience to a younger demographic.

Porta Hermanos noticed a conversation that was already happening on Twitter. The brand’s challenge was to topple harmful misconceptions and stand out on Pride Day with an important message that included LGTBQ+ people.

Edison Energia reached out to clients through gamification experiences. The data-driven project served as an educational community that guided clients through eco-friendly choices and enabled Edison to grow its business.

NI’s “Engineering Hope” video series was to be a true and emotional story that would leave the audience wanting more, all while literally shedding a tear by the end of each episode. Its goal overall was to increase brand awareness by at least two percentage points, which was met and exceeded.

When Danish fiber internet provider Fibia rolls out the high-speed fiber internet to the areas it is expanding to, a substantial group rejects the offers. These are then by choice left with their flow TV and outdated internet connections.

Haldor Topsoe created a buyer enablement program with prescriptive advice and practical support specifically designed to help customers complete their buying tasks.

Ford used a unique influencer strategy to motivate a tech-savvy, younger, and more progressive audience to reserve a Mustang Mach-E.

The Kansas Health Foundation’s research inspired the ultimate learning tool to help parents, grandparents, and caregivers develop positive reading habits with their children.

In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Sanofi's Dana Bhargava and David Strome at MediaSense shared what they learned through the process, how they effectively conducted the review remotely, and key learnings that can be applied for the future.

Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform, complete with customizable invitations, streaming, and celebrity advice and officiants for thousands of couples in its “Love Can’t Wait” campaign.

To celebrate New York Life’s 175th anniversary, the brand launched a new creative platform to drive differentiation of the New York Life brand.

Greenpeace raised awareness among Colombians about the production, use, and excessive contamination that single-use plastic causes to the planet and collected signatures for its petition #BetterWithoutPlastics.

Medica launched a flawless execution of a 1-to-1 multi-channel acquisition strategy that included direct mail, digital media, social media, search, email, TV, and print.

In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.

New Orleans partnered with Spotify to create a playlist that reflected the true sound of the city, as defined by years of listener habits, and performed the playlist live at the iconic Preservation Hall for fans to listen to it.

During the COVID-19 pandemic, when gyms around the country started to close, social distancing took effect, and people were told to stay home, Planet Fitness launched the “United We Move” campaign to get people to stay healthy and active.

New Zealand’s leading telecom company Spark introduced Spark Play, a smart ball and app that helps families balance screen time with active playtime.

The New Zealand Breast Cancer Foundation used haptic technology from mobile phones’ built-in hardware to simulate a virtual self-check for breast cancer.

Chris Karpenko, Executive Director of USPS, presented the winner of the 2021 USPS Gold Mailbox Award at the ANA International ECHO Awards Virtual Gala.