All MKC Content
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Actionable Content and the Collapse of the Purchase Funnel
Conference Session Videos April 21, 2021In this video, learn how in its work with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
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Actionable Content and the Collapse of the Purchase Funnel
Event Recaps April 21, 2021Working with Meredith, Walmart built engaging, content-rich experiences that were integrated with their retail API to help consumers save time by pulling the shopping experience forward and thus streamlining the path between impulse and enjoyment.
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Building and Engaging Communities in a Virtual World
Conference Highlights April 21, 2021To keep its community engaged during the pandemic, Poshmark re-envisioned and re-invented its live events platform.
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Building and Engaging Communities in a Virtual World
Conference Session Videos April 21, 2021In this video, learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.
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Building and Engaging Communities in a Virtual World
Event Recaps April 21, 2021Learn how Poshmark faced the challenge of the pandemic and developed a hybrid solution to continue building its community, and in the process, discover a new lever to extend its brand.
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Email Authentication: Protecting Consumers and Your Brand's Reputation
Webinar Rewinds April 21, 2021In this webinar, learn the why’s and how’s of email authentication and crucial strategies to ensure your organization’s emails are protecting consumers and your brand’s reputation while ensuring your message is being safely delivered to your audience.
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Email Reporting Playbook: Your Guide to Truly Actionable Email Analytics
Knowledge Partners April 21, 2021In this report, RRD offers guidance on leveraging email reporting to gather insights that better inform email campaigns.
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Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story
Conference Session Videos April 21, 2021In this video, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.
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Get More out of Your Partnerships — Adapt to Change, Leverage Data, Deliver Your Story
Event Recaps April 21, 2021In this session, KORE shared what it has seen across the global brand partnership landscape including industry data on how leaders in the industry are getting smarter about their investments and supporting strategic shifts across their business.
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Here’s What Generation Z Cares About
Conference Highlights April 21, 2021For cause marketing to register with Gen Z consumers, a brand’s credibility and actions are paramount.
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Here’s What Generation Z Cares About
Conference Session Videos April 21, 2021In this video, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.
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Here’s What Generation Z Cares About
Event Recaps April 21, 2021At ANA’s 2021 Experiential, Content, and Commerce Marketing Conference, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Highlights April 21, 2021To win the hearts and minds of consumers, crystalize your brand’s core truth.
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How Kia Motors Amplifies Purpose and Makes an Impact
Conference Session Videos April 21, 2021In this video, Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
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How Kia Motors Amplifies Purpose and Makes an Impact
Event Recaps April 21, 2021Kia Motors VP of marketing Russell Wager and David & Goliath founder and creative chairman David Angelo discussed the power of purpose and compelling, authentic storytelling.
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Leveraging Content and Commerce to Build New Behaviors
Conference Highlights April 21, 2021The digital product experience is core to Feather’s efforts to build new consumer behaviors in the furniture space.
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Leveraging Content and Commerce to Build New Behaviors
Conference Session Videos April 21, 2021In this video, learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
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Leveraging Content and Commerce to Build New Behaviors
Event Recaps April 21, 2021Learn how Feather launched a series of experiments across marketing, physical product, and digital product to address consumer barriers and drive new behaviors.
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Overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference
Conference Highlights April 21, 2021In this video, get a two-minute overview of the 2021 ANA Experiential, Content & Commerce Marketing Virtual Conference.
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Stop Asian Hate: Why Now and How Best to Respond as an Industry
Webinar Rewinds April 21, 2021Since the pandemic started, there have been more than 3,000 incidents of hate reported by the community organization Stop AAPI Hate. In this webinar, Elliot Lum at the ANA examined why this is happening now and how the industry can respond to address these incidents of hate.
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