All MKC Content
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See What Sticks: "Test and Learn" Your Way to Growth
Webinar Rewinds July 29, 2021In this webinar, learn how marketing practitioners can "test and learn" their way to growth, creating a virtuous feedback loop of data collection, measurement, experimentation, and validation which ultimately leads to growth.
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From ERGs to BRGs: How Clorox Recruits Experienced Diverse Talent
Webinar Rewinds July 28, 2021In this webinar, Rob Ferguson, senior talent acquisition manager at Clorox, shared the process of how the company has leveraged its Employee Resource Groups (ERGs) as Business Resource Groups (BRGs) to drive the talent acquisition process for mid- to senior-level executives.
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How Dynamic Creatives Are Driving Customer Engagement
Knowledge Partners July 28, 2021In this article from Theorem, learn why display ads need to be personalized to connect with and convert customers.
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Mobilizing the Industry to Attract the Best Talent from Historically Black Colleges and Universities
Webinar Rewinds July 28, 2021In this webinar, learn how the ANA Educational Foundation is collaborating with Historically Black Colleges and Universities (HBCUs) and listen in on a roundtable discussion with HBCU alums who talk about how to engage this very special community.
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Webinars as a Marketing Tool
ASK Answers July 28, 2021ANA’s Ask the Expert research service answers the question, “How can my brand use webinars to connect with prospects and customers?"
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Why CMOs Are Going All-In on Marketing Operations
Partner Content July 27, 2021As complex market conditions and sudden disruptions like the COVID-19 pandemic put pressure on marketers to respond to new realities at a moment’s notice, it’s putting marketing operations at the forefront as the key to agility, collaboration, and customer focus.
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What’s Next for Digital Advertising
Knowledge Partners July 26, 2021In this article from Theorem, read why digital advertisers need to leverage new platforms and technologies while adhering to a more transparent, privacy-first approach.
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B2 Awards: Live! The Science of "Why": How Brand Purpose Powers Business Performance at Thermo Fisher Scientific
Conference Session Videos July 23, 2021In this video, senior marketing leaders from one of the world’s largest life sciences companies, Thermo Fisher Scientific, and its agency partner Retina, the ANA 2020 B2B Agency of the Year, discussed the global transformation of Thermo Fisher Scientific’s Gibco brand.
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B2 Awards: Live! The Science of "Why": How Brand Purpose Powers Business Performance at Thermo Fisher Scientific
Event Recaps July 23, 2021Senior marketing leaders from one of the world’s largest life sciences companies, Thermo Fisher Scientific, and its agency partner Retina, the ANA 2020 B2B Agency of the Year, discussed the global transformation of Thermo Fisher Scientific’s Gibco brand.
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B2B Branding Tenets Across the Customer Experience
Conference Session Videos July 23, 2021What makes a strong and lasting brand? And why is crafting and maintaining a powerful brand critical even in the days of data-driven marketing?
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B2B Branding Tenets Across the Customer Experience
Event Recaps July 23, 2021What makes a strong and lasting brand? And why is crafting and maintaining a powerful brand critical even in the days of data-driven marketing?
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Building Brand Health with Purpose
Conference Session Videos July 23, 2021In this video, Bloomberg Media Global CMO Anne Kawalerski and Bloomberg Media Global Head of Data Science and Insight Michelle Lynn provided new insight on how purpose influences brand leadership for the long term.
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Building Brand Health with Purpose
Event Recaps July 23, 2021Bloomberg Media Global CMO Anne Kawalerski and Bloomberg Media Global Head of Data Science and Insight Michelle Lynn provided new insight on how purpose influences brand leadership for the long term.
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Finding the Higher Purpose at SAP
Conference Highlights July 23, 2021Delivering a better customer experience is directly related to understanding and acting on employee needs.
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Finding the Higher Purpose at SAP
Conference Session Videos July 23, 2021In this video, April Crichlow from SAP SuccessFactors explained how a great customer experience begins with a great employee experience.
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Finding the Higher Purpose at SAP
Event Recaps July 23, 2021April Crichlow from SAP SuccessFactors explained how a great customer experience begins with a great employee experience.
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Marketers Are Our Next Generation of Business Leaders
Conference Highlights July 23, 2021Marketers can become business leaders by learning as much as possible about their companies.
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Marketers Are Our Next Generation of Business Leaders
Conference Session Videos July 23, 2021CMOs have a broad agenda, from building purpose-driven brands to improving customer experiences and bringing products to market. In this video, learn how some CMOs have taken the role further and are being tapped to operate as business leaders who accelerate sales and profit growth.
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Marketers Are Our Next Generation of Business Leaders
Event Recaps July 23, 2021CMOs have a broad agenda, from building purpose-driven brands to improving customer experiences and bringing products to market. Some CMOs have taken the role further and are being tapped to operate as business leaders who accelerate sales and profit growth.
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Marketers Bulk Up Their Content Marketing Efforts
B2C July 23, 2021As people return to a post-pandemic life, marketers are going to need to reevaluate their content marketing strategy if they want to stay viable and keep their audiences engaged. Producing content that brings meaning to people’s lives is shaping up to be the biggest challenge, along with devising new measurement tools.
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