The Intelligent Use of AI in B-to-B Marketing: What Marketers Need to Know

Thought leaders, futurists and prognosticators alike are increasingly writing and talking about AI - what it is, what it means, how robots will destroy the world. But, little has been discussed around how to intelligently plan and execute an AI strategy for B2B marketing. As a marketer, you need to be ready. Among the many compelling stats out there, Garter predicts that by 2020, 85% of customer interactions will be managed without a human. Time to raise that AI IQ! After all, utilizing smart technology is only effective if it's applied in a smart way. Hear from two award-winning, B2B marketing innovators who will entertain you with first-hand knowledge and leave you with practical advice for increasing your AI IQ.

In this session, you will learn:

  • How B2B brands are using AI
  • Distinguishing AI's promise from the reality
  • Tools and platforms you should consider
  • AI's impact on digital performance metrics

when

Start: Wednesday, September 6, 2017 at 3:00pm

End: Wednesday, September 6, 2017 at 4:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Webinar Registration ANA $0 Associate Gold $0 Associate Silver $0 Associate Individual $0 Non Member N/A


Speaker

Ted Kohnen
Managing Director
Stein IAS, Americas and Asia

Michael Ruby
Chief Content and Experience Officer
Stein IAS