CMO Conversation With Esther Lee of AT&T Inc. (CMO Series)

This event is over.

Understanding the Power of Brands

In today's world, where categories are more cluttered and confused, customers' needs are evolving and people's lives are more complicated, brands play an ever more important role in anchoring the value of companies and their products/services. More and more, brands are not just what we buy but what we believe. We choose brands that fit not only our needs, but also our lifestyles, our values and our point-of-view on the world.

In a discussion with Becky Saeger, Esther Lee will share how AT&T has mined the powerful truth about their brand and how this truth provides an important platform for the company to engage its stakeholders-with it's marketing and beyond.