Using Neuroscience to Design Experiences that Drive Action (Data & Analytics Series)

Advertising has long known that harnessing emotions is critical to changing behavior, but a renaissance in psychology and social science research is full of surprises. The new field of Behavioral Design is developing systematic methods for developing experiences that drive real-world behaviors.

In this webinar, you will learn:

• Why your rational appeals to consumers are not working
• Why motivation and information are overrated and what to do instead
• Learn 5 ways to drive future behaviors
• Learn 6 barriers to taking action that you should start taking seriously

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