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Know Your Audience: Converting Anonymous Users in a Cookie-Free World

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When Google announced it was phasing out third-party cookies in the Chrome browser by 2024, the decision had a significant and lasting impact, forcing marketers to rethink the way they understand and reach consumers online. However, there is a silver lining: this change has the potential to strengthen customer relationships, but only for brands with the right strategy.

In our role as experts in data-driven marketing and customer experience (CX), Ogilvy has partnered with ANA to develop a new webinar, "Know Your Audience", to help marketers adapt and succeed in today's rapidly changing landscape by leveraging their most value asset–customer data.

We will walk you through the information you need to not only survive in tomorrow's cookie-free world, but also be well positioned to beat your competition by:

  • Focusing on zero- and first-party data
  • Understanding your known and anonymous users
  • Taking a people-centric approach to customer engagement

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Know Your Audience: Converting Anonymous Users in a Cookie-Free World

 Webinar Rewinds

when

Start: Wednesday, July 26, 2023 at 1:00pm

End: Wednesday, July 26, 2023 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)



Dennis DeGregor, Head of Verticurl Data Practice (An Ogilvy Subsidiary)

Dennis is a pioneer in his field, carving a path for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for a competitive business edge. Dennis has a track record of leadership and innovation, crafting an analytics, data monetization, and cloud-based platform strategy for a $1 billion+ P&L. He's also recognized as a game-changer, having developed the first AI-as-a-Service cloud platform in the contact center managed services industry. But Dennis isn't just a seasoned veteran - he's also an author, providing key insights into the next generation of applied, IoT-centric strategic AI and the strategies for closing the Brand/Customer gap with advanced data, analytics, and technology.