2021 U.S. Advertising Year in Review, and a Look Ahead

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Join us as Standard Media Index provides a 2021 analysis of the ad industry and trends for 2022. Highlights of the presentation include:

2021 was a record year for ad spending; 2022 started hot but growth is cooling
Total Video Advertising (Linear + Digital) hit an all-time high. Digital Video accounted for a third of Total Video in the SMI pool last year, with OTT/CTV the key accelerant
Ad spending on Digital Audio (Streaming + Podcasts) is equal to terrestrial radio spend in the SMI Pool, with Podcasts commanding top dollars
Retail Media is the next big ad frontier, with Amazon dominating a third of market, so far