Optimizing Programmatic Investment – ANA Study | Webinars | Events & Webinars | ANA

Optimizing Programmatic Investment – ANA Study

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Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released. That report provides insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, the prevalence of Made for Advertising websites, and the sustainability impact of programmatic media purchases. This session will recap study findings and discuss objectives for the second phase of the project.

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when

Start: Wednesday, August 9, 2023 at 1:00pm

End: Wednesday, August 9, 2023 at 1:30pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Bill Duggan
Group EVP
ANA