How Brands Are Getting Creative in The New Age of Sports Sponsorships

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As the cost and demand for sports sponsorship soars, brands are looking for new ways to connect with passionate sports fans. This is shown in the increased interest in women’s leagues, NIL deals, and youth sports sponsorships. In this conversation, we’ll learn how brands are getting creative within the sports sponsorship landscape.

What we will cover:

Why sports sponsorship costs are on the rise
Barriers associated with cost of sponsorship
Brands that are getting creative with sponsorship budgets
New ways brands can tap into passion around sports, and the success they’re seeing