Finding BDMs Everywhere - Presented by NBCUniversal (B2B Thought Leader Webinar Series)

At 65%, Millennials and Gen Z account for the majority of today's business decision-makers, resulting in an increasingly diverse audience across all dimensions including ethnicity, age, gender, content interests, & media consumption. Consequently, this ever-evolving demographic is challenging traditional B2B marketing strategies which presume a monolithic business audience: B2B campaigns only deployed within endemic content risk missing up to 63% of today's business decision-makers.

Register and tune-in to hear from NBCUniversal's Audience Targeting experts Quinn Borsuk, David Himmel, and Nicole Lee on how B2B marketers can employ a data-driven approach to reach today's dynamic business audience across both endemic and non-endemic platforms and ultimately, deliver incremental impact across the marketing funnel.