Data Privacy is Not Optional - The Ethical and Legal Implications of Digital Data

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Generative AI, Metaverse, Cookie Deprecation, Commercial Surveillance, Data Brokers—these current hot topics have important data privacy implications for advertising. Join us as we unravel the complex and interwoven world of digital data privacy now. We’ll provide actionable insights, tools, and legislative and enforcement updates to ensure your organization is aware of the latest privacy concerns. We will examine what ethical and legal considerations are important to factor in now. Join our expert panel as they delve into this critical set of issues to ensure protecting privacy is a priority.

Agenda Highlights:

Privacy Policy Basics: Notice, transparency, data security, and other important elements to consider and include in your privacy policy
Impact of AI (Artificial Intelligence) and ML (machine learning) on data practices
Enforcement: Recent cases and enforcement activity by the Federal Trade Commission (i.e., “commercial surveillance,” tracking pixels, and more…)
Legislative activities in the states regarding privacy
Digital Advertising Alliance’s – industry principles and choice tools for interest-based advertising including the new Token-ID Based opt-out tool.