Ethical Marketing FUNdamentals: Data Privacy and Consumer Choice

Importance of ethical marketing: Ethical marketing advances growth and builds brand and consumer trust. The ANA Center for Ethical Marketing presents this bite-sized session on two hot topics - data privacy and consumer choice:

• Brief review of current data privacy legislative activity – threats loom and AI is causing a stir!
• Top consumer concerns regarding privacy – are we doing enough? What do consumers really want from marketers?
• Key pointers to honor consumer marketing preferences across marketing channels—it is not enough to post a privacy policy—what else do you need to do?

Our vision is to advance an accountable and ethical marketing ecosystem for brand growth through education and best practices. We need you. Be an ethics advocate for your organization. Join us for this fun and informative online seminar – short but packed with ethics!