Understanding and Managing Agency Economics

This event is over.

Understanding and Managing Agency Economics

As a client, you want to be sure that you are getting the best agency and agency work for your investment. However, reducing agency fees and costs at the expense of talent, innovation and collaborative partnership is destined to fail. "Buying agencies" is not like buying commodities. While we all want agency ideas to generate top line growth, we need to be mindful of the wise expression: "you get what you pay for."

This webinar will help you:

· Understand the differences between agency P&Ls and marketer P&Ls
· Learn what motivates agencies
· Learn the pros and cons of difference agency compensation models
· Discover some tips for more effective agency compensation

Related Content


Start: Wednesday, March 31, 2010 at 1:00pm

End: Wednesday, March 31, 2010 at 2:00pm



Joanne Davis
Joanne Davis Consulting

Joanne Davis is President of Joanne Davis Consulting, a firm specializing in agency search and compensation, client/agency relations and optimization. She is also a partner in SCAN International. Since the firm's launch in 2000, clients include and have included Bausch & Lomb, Citigroup, Fidelity, Ford, IBM, J&J, Macy's, Merrill Lynch, Pfizer, Subway Restaurants and VF Corporation. She spent 18 months working for the U.S. Department of Defense.

A frequent speaker and writer, Joanne has spoken on four continents on client/agency relations and compensation. She wrote the latest edition of A Marketer's Guide to Conducting an Agency Search (also available at http://www.aaaagencysearch.com/) and two ANA's booklets "Build a Better Financial Relationship with Your Agencies: A Marketer's Guide to Best Financial Practices and Audits to Achieve Success" and "Optimizing Client Agency Relations."

Joanne earlier spent 20 years in senior management and global business in domestic and international agencies.
Joanne was profiled by USA Today as one of the five best rainmakers in the U.S. and selected by Advertising Age as one of the original "25 Women to Watch." She is on the Executive Committee of the Board of Directors of The Advertising Club of New York and is a former Club President. She is on the Advisory Board of two internet companies, The Three Tomatoes and Videotrope.