Marketing Maestros

No Irish Need Apply

Posted: Oct 28, 2013 10:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan gives a brief history of multiculturalism in America in advance of the ANA Multicultural Marketing & Diversity Conference

READ MORE

Highlights from ANA Content Marketing Members Only Conference

Posted: Oct 24, 2013 9:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

In this blog, Marni Gordon, vice president at ANA, provides highlights from the ANA Content Marketing Members Only Conference.

READ MORE

Insights from Procurement Day

Posted: Oct 23, 2013 10:22am ET BY Bill Duggan, Group EVP, ANA

ANA Procurement Day was hosted by BP in Chicago on October 23. The key takeaways included identifying the role of procurement, emerging procurement practices, and tips for getting started in marketing procurement.

READ MORE

For Experiential Marketers Facilitating Fan Interaction Post-event Is Just as Important as the Event

Posted: Oct 10, 2013 12:20pm ET BY Yasmin Melendez, director of committees and conferences, ANA

Grand Central Station is a hub of constant activity and experiential marketers flock to it to give away free samples and raise brand awareness with New Yorkers and tourists.

READ MORE

Congrats to those Companies who Embrace LGBT Consumers & Employees

Posted: Oct 10, 2013 9:37am ET BY Bill Duggan, Group EVP, ANA

ANA’s Multicultural Excellence Awards once again has a LGBT category and, this year, that category received more entries than ever before.

READ MORE

What I Learned @ The ANA Masters of Marketing Conference

Posted: Oct 8, 2013 10:37am ET BY Bill Duggan, Group EVP, ANA

I am just back from the ANA Masters of Marketing Conference, where I learned so much, including:

READ MORE

Insights from the Multicultural Excellence Awards Judges

Posted: Sep 30, 2013 1:41pm ET BY Yasmin Melendez, director of committees and conferences, ANA

The Multicultural Excellence Awards judges share their perspective on this year’s entries.

READ MORE

Highlights from ANA/Effies Members Only Conferences

Posted: Sep 27, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

In this blog, Marni Gordon, vice president at ANA provides an overview on key trends and insights from the ANA Members Only Conferences partnering with the Effies on Effective Marketing & Media Insights.

READ MORE

Key Takeaways from Advertising Week Panel on Agency Selection Briefing Guidance

Posted: Sep 26, 2013 11:00am ET BY Bill Duggan, Group EVP, ANA

Yesterday, ANA and 4A’s released the white paper, Agency Selection Briefing Guidance, and a panel during Advertising Week showcased the work.

READ MORE

New ANA/4A’s White Paper: Agency Selection Briefing Guidance

Posted: Sep 25, 2013 1:47pm ET BY Bill Duggan, Group EVP, ANA

Today, ANA and 4A’s released the new white paper, Agency Selection Briefing Guidance. Our intention is to provide basic guidance for clients who are unfamiliar with the fundamentals of briefing an agency during the agency selection process, and give clients experienced in agency selection briefings additional best practices to consider. This is a follow-up to Guidelines for Agency Search, rele ...

READ MORE