Marketing Maestros

How the CPG Category Can Survive Disruption: Imperfection and In-Market Learning

Posted: Sep 20, 2018 3:00pm ET BY Martin Roper

Drawing on lessons from the launch of the Angry Orchard brand, Martin Roper, former president and CEO of Boston Beer explains how CPG companies can survive in an environment where disruption is the norm.

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A Conversation with Verizon's Warren Chase About In-House Agencies

Posted: Sep 18, 2018 3:00pm ET BY Bill Duggan

Verizon's Warren Chase discusses the role of the in-house agency, measuring its effectiveness, and how his brand attracts and retains top talent.

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Finding Your User Segmentation Sweet Spot

Posted: Sep 17, 2018 1:00pm ET BY Alexei Chemenda

Adikteev's Alexei Chemenda explains what user segmentation is and why it's critical to retargeting campaigns.

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Leading a Brand Revitalization at Denny's

Posted: Sep 11, 2018 2:00pm ET BY Ryan Dinger

Ahead of the 2018 ANA Masters of Marketing Conference, John Dillon, CMO at Denny's shares insights on overcoming brand challenges, the value of partnerships, and developing the company's relatable social media voice.

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Secret Sauce for Selling Across Disparate Sales Channels

Posted: Sep 6, 2018 1:00pm ET BY Paula Tompkins

ChannelNet's Paula Tompkins explores how CMOs and senior marketers can play a more effective role in supporting disparate sales channels and strengthen relationships with sales teams.

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Common Language Marketing Dictionary

Posted: Sep 5, 2018 11:00am ET BY Bill Duggan

Set to be relaunched this month, the Common Language Marketing Dictionary is a great resource for defining marketing terms.

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Thoughts on Local Radio

Posted: Aug 31, 2018 10:00am ET BY Bill Duggan

ANA's Bill Duggan shares some advertiser perspectives on the benefits and challenges with local radio.

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What Cambridge Analytica Teaches the Ad Tech Industry

Posted: Aug 30, 2018 10:00am ET BY Victor Wong

Victor Wong of Thunder Experience Cloud explains how the industry can simultaneously balance the protection of consumer privacy, transparency for advertisers, and securing publisher data.

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Band-Aid Is the Healthiest Brand in America

Posted: Aug 28, 2018 3:00pm ET BY Ted Marzilli

YouGov's annual review of overall brand health ranks Band-Aid above big tech firms such as Amazon, Google, and Netflix.

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Building Brand Authenticity and Trust

Posted: Aug 13, 2018 3:00pm ET BY Richard Feldman

ANA's Richard Feldman explores the hallmarks of an authentic brand.

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