Marketing Maestros

Playing with Heart

Posted: Oct 13, 2015 2:05pm ET BY Andrew Eitelbach

Gerald E. Johnson II is a humble guy. That became obvious in our back and forth emails as we set up his interview for this month’s cover story in ANA magazine. What’s equally apparent is how much of a force Johnson is as well. From clever and aggressive shopper marketing strategies in his time at Unilever and Nabisco, to his charitable work outside the job, to his current role at the American ...


How to be a High-Performing Analytics Company

Posted: Oct 12, 2015 3:00pm ET BY Ken Beaulieu

ANA's Ken Beaulieu talks to Simon James, instructor of Creating Competitive Advantage Through Data Analytics, an upcoming ANA digital innovation lab.


National Hispanic Heritage Month

Posted: Oct 9, 2015 11:00am ET BY Bill Duggan

In the midst of National Hispanic Heritage Month, ANA's Bill Duggan looks at the finalists in the Hispanic Category of the 2015 ANA Multicultural Excellence Awards.


2015 ANA Multicultural Excellence Awards Wrap-Up

Posted: Oct 8, 2015 2:00pm ET BY Mala White, senior manager of committees and conferences

ANA's Mala White looks back at the process of judging the 2015 ANA Multicultural Excellence Awards.


My Disability is One Part of Who I Am

Posted: Oct 1, 2015 3:00pm ET BY Bill Duggan

In honor of National Disability Employment Awareness Month, ANA's Bill Duggan looks at the finalists in the People with Disabilities category of the 2015 ANA Multicultural Excellence Awards.


Challenges from a Multicultural Marketing Leader

Posted: Sep 29, 2015 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares challenges from Kimberly-Clark's Lizette Williams, who will be co-hosting the 2015 ANA Multicultural Marketing & Diversity Conference.


ANA Conference Attendees Select Carly Fiorina in Mock “Republican Primary”

Posted: Sep 21, 2015 1:00pm ET BY Bill Duggan

Bill Duggan recounts the results of a mock Republican primary vote at the 2015 Masters of Measurement Conference.


How to Win Consumer Attention

Posted: Sep 10, 2015 8:30am ET BY Andrew Eitelbach

Marketers are using technology in fun new ways to build unique brand experiences. In the cover story of this month’s ANA magazine, hear how Patrón Spirits, Southern Comfort, Taco Bell, Red Robin Gourmet Burgers, and Electrolux use tech to connect with consumers. This issue also includes an interview with Walmart’s Stephen Quinn about the Alliance for Family Entertainment and the need for fami ...


Measurement Issues for Connected TV Top Barrier Preventing Greater Spending

Posted: Sep 8, 2015 10:00am ET BY Bill Duggan

A recent ANA/BrightLine study found that the top barrier preventing greater spending on connected TV is measurement.


Awareness/Education Critical to Connected TV Growth

Posted: Sep 4, 2015 10:00am ET BY Bill Duggan

As connected TV continues to grow, marketers and agencies need to explore the potential of video in any way it's delivered.