Marketing Maestros

Creativity at B-School

Posted: Dec 10, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

It’s inspiring to hear that the MBA students at New York University now have an elective available on creativity. The class, simply titled, “Creativity” is taught by Professor Kim Corfman.

READ MORE

Creativity is King

Posted: Dec 6, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Insights and highlights from the ANA Creativity Conference on December 5 in New York City.

READ MORE

Masterful Takeaways

Posted: Dec 4, 2012 12:00am ET BY Bob Liodice, President and CEO, ANA

This year’s Masters of Marketing Conference in Orlando, Fla., attracted nearly 2,000 attendees — a record gathering for the ANA’s signature annual event. Over the course of three days, we heard how the true giants of our industry are growing their brands and driving results.

READ MORE

The Voting Booth for Multicultural Consumers is at the Checkout Counter

Posted: Dec 4, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

READ MORE

Marketing Procurement Success Story at Intel

Posted: Nov 14, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

I had the opportunity to facilitate a discussion at the recent “ProcureCon for Digital and Marketing Services” conference between the marketing and procurement leads at Intel – Mariann Coleman, director, global agency management and Sean Dowd, senior manager, global strategic sourcing.

READ MORE

The Social Media Dilemma

Posted: Nov 12, 2012 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Fidelity Investments CMO Jim Speros contends that there has never been a more exciting time to be in marketing, a sentiment echoed by many of his peers. But he also realizes that, with rapid advancements in technology and the shift to a more empowered consumer, marketers today face some sizeable challenges.

READ MORE

Mobile’s Time Has Come

Posted: Nov 12, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

For the first time ever, in 2012 mobile ad spending will be higher in the U.S. than anywhere else in the world. Japan, a market where mobile advertising is much more mature, had previously enjoyed that distinction. With the proliferation of smart phones, the growth of mobile has reached an inflection point. “Mobility is going to be a massive game changer and it will change the entire retail in ...

READ MORE

We’ve Seen the Future of Marketing, and It Looks Like 1871

Posted: Nov 8, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

Recently, ANA’s Integrated Marketing Committee, hosted by Spark Communications, took a tour of 1871 — a non-profit space that provides offices and a community of lectures, classes, and support for tech startups. Located in the Merchandise Mart in Chicago, this modern and inspirational space is home to designers, coders, and entrepreneurs hoping to create the next Facebook, Instagram, or OpenTa ...

READ MORE

Insights and Highlights from the ANA Multicultural Marketing & Diversity Conference

Posted: Nov 7, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The ANA Multicultural Marketing & Diversity Conference took place last week in Miami, attended by 600+. The following provides insights and highlights from the conference.

READ MORE

The Value of Marketing

Posted: Oct 26, 2012 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Marketers looking for a little R-E-S-P-E-C-T for their profession may need to start with themselves. A new study commissioned by Adobe found that only 35 percent of marketers surveyed consider what they do for a living valuable. That’s troubling.

READ MORE