Marketing Maestros

Get Pinterested

Posted: Mar 20, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

What is Pinterest? It’s virtual scrapbooking or bookmarking. You “pin” images on virtual “boards” with themes such as art, fashion, and of course, wedding planning (this is apparently a very popular board theme, regardless of whether or not you are engaged).


Everything is Brand

Posted: Mar 12, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

One of my daughters is in her high school band. An annual fund raising activity for the band is the sale of citrus—those grapefruits and oranges are just delicious. When our delivery arrived recently I found it curious that a box of oranges was labeled “California Navels” and included an outline of the state of Florida with the initials LBG. California oranges from Florida?


Color Changes Everything

Posted: Mar 9, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

I love the new Target “Color Changes Everything” campaign. The advertising is fresh and memorable. It communicates a clear benefit—get this—without a single spoken word of English in the advertising.


Global Marketing: Understanding Your Competition

Posted: Mar 5, 2012 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

I recently interviewed Chris Burggraeve, chief marketing officer at Anheuser-Busch InBev and president of the World Federation of Advertisers, in advance of his address at the ANA/WFA Global Marketing Conference on March 14 in New York City. He offered a veritable treasure trove of insight on building a global brand, introducing new products to new markets, reaching consumers at a local level, cap ...


No Pleasure Cruise

Posted: Mar 2, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The Today Show on March 1 witnessed a horrific collision between content and advertising. Within the first fifteen minutes of the show, a segment aired about a cruise ship that had lost power while in the Indian Ocean. According to the segment, it took three days to tow the ship into port, through waters known for pirate attacks, and during that time passengers endured stifling heat and had to sp ...


The Mile High Club Meets the 21st Century

Posted: Feb 27, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

The old saying “Don’t judge a book by its cover,” is more relevant than ever in today’s Web 2.0 world. From LinkedIn to online dating profiles, we now judge other people based on tiny 100x100 pixel images. Never before has image control and personal promotion been more important to get a job, a boyfriend, and now a good seat on an airplane.


Alive & Well

Posted: Feb 22, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

“The reports of my death are greatly exaggerated.” Mark Twain uttered those now famous words in 1897 upon hearing that his obituary had been published in the New York Journal.


ITV Coming on Strong!

Posted: Feb 13, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

At this week’s ANA TV & Everything Video Forum, separate research from ANA/Forrester and ANA/Canoe Ventures will reaffirm that ITV is coming on strong. According to the ANA/Forrester work, 24% of marketers are currently experimenting with request for information (RFI) ITV ads and 13% more plan to experiment in the next twelve months.


Marketers Bullish on Set-top Box Data

Posted: Feb 8, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Marketers are optimistic on the future application of set-top box data to help guide television media purchasing decisions. That is one of the key findings in the latest ANA/Forrester Research survey that asked national advertisers about their attitudes towards television and video advertising and the impact new technologies will have on their advertising budgets.


Calming Down Loud Commercials

Posted: Feb 7, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Recently, the Federal Communications Commission adopted rules implementing the Commercial Advertisement Loudness Mitigation Act (CALM Act). The act responds to years of consumer complaints that the volume on some commercial advertising was much louder than that of programming and requires broadcasters to ensure that the sound level of commercials is the same as programming. It will go into effect ...