Marketing Maestros

Ad-ID, the Time Is Now!

Posted: Oct 17, 2012 12:00am ET BY Bob Liodice, President and CEO, ANA

In late summer 2012, the ANA’s Board of Directors unanimously voted to make Ad-ID the industry standard for all advertising asset coding by January 2014. Enough with all the industry excuses for not employing Ad-ID. There are no more valid reasons, no more lame excuses, and no rationale for deferring the broad scale adoption of Ad-ID. None.

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Tech tock, tech tock...

Posted: Oct 16, 2012 12:00am ET BY Lisa Wang,VP & Regional Head of Exchange Traded Funds Marketing, State Street Global Advisors

Two recurring themes from the presentations at the ANA conference, whether they came from P&G, J&J, McDonald's, Luta, BP, Ford, etc. stick out in my mind. The first is understanding and embracing how technology can transform your business model and brand on a scale never before achieved; think how McDonald's efficient assembly line process revolutionized all industries across the globe. The second ...

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Take-aways from the ANA Masters of Marketing Conference

Posted: Oct 15, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

These are the key take-aways from last week's 2012 Masters of Marketing Annual Conference

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How Marketers Are Budgeting for Newer Media Platforms to Reach Multicultural Customers

Posted: Oct 5, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA has just completed and released research to help understand how marketers are using newer media platforms to reach multicultural customers (e.g., mobile, social media, webinars, blogs, search, and more). The results include some interesting findings related to how marketers are budgeting for this.

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General Market Agencies Do Multicultural / Multicultural Agencies Do General Market

Posted: Sep 26, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA recently announced the finalists for the 2012 Multicultural Excellence Awards, which celebrate the year's preeminent multicultural advertising campaigns. This year, there are some interesting observations regarding the finalist agencies.

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More Commercials is NOT the Solution for a Decline in Ratings

Posted: Sep 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Viacom recently announced plans to increase the number of commercials run on some of its cable networks to offset loss of revenue due to a decline in ratings.

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Websites Work for Connecting with Multicultural Customers

Posted: Sep 11, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA has just completed research to help understand how marketers are using newer media platforms to reach multicultural customers. This research is important since multicultural customers have been the earliest adopters of digital technology and the growth rate for multicultural audiences has outpaced the general market.

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Calming Down Loud Commercials & Station Promos

Posted: Sep 6, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The Calm Act goes into effect December 13, 2012. The Commercial Advertisement Loudness Mitigation Act responds to years of consumer complaints that the volume on some commercial advertising was much louder than that of programming and requires broadcasters to ensure that the sound level of commercials is the same as programming.

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Tip Jars and Emotional Connections

Posted: Aug 27, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Tip jars are now common at coffee shops, delis, and some quick serve restaurants. And those tip jars have recently taught me something about emotional connections.

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Industry Consultants Weigh-In on Media Rebates/Incentives

Posted: Aug 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

“Media Rebates/Incentives Require Full Transparency” is a recently released white paper from ANA and Reed Smith. The white paper has sparked conversation among the advertising community, including some leading industry consultants weighing-in on our LinkedIn group.

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