Marketing Maestros

General Market Agencies Do Multicultural / Multicultural Agencies Do General Market

Posted: Sep 26, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA recently announced the finalists for the 2012 Multicultural Excellence Awards, which celebrate the year's preeminent multicultural advertising campaigns. This year, there are some interesting observations regarding the finalist agencies.

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More Commercials is NOT the Solution for a Decline in Ratings

Posted: Sep 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Viacom recently announced plans to increase the number of commercials run on some of its cable networks to offset loss of revenue due to a decline in ratings.

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Websites Work for Connecting with Multicultural Customers

Posted: Sep 11, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA has just completed research to help understand how marketers are using newer media platforms to reach multicultural customers. This research is important since multicultural customers have been the earliest adopters of digital technology and the growth rate for multicultural audiences has outpaced the general market.

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Calming Down Loud Commercials & Station Promos

Posted: Sep 6, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The Calm Act goes into effect December 13, 2012. The Commercial Advertisement Loudness Mitigation Act responds to years of consumer complaints that the volume on some commercial advertising was much louder than that of programming and requires broadcasters to ensure that the sound level of commercials is the same as programming.

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Tip Jars and Emotional Connections

Posted: Aug 27, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Tip jars are now common at coffee shops, delis, and some quick serve restaurants. And those tip jars have recently taught me something about emotional connections.

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Industry Consultants Weigh-In on Media Rebates/Incentives

Posted: Aug 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

“Media Rebates/Incentives Require Full Transparency” is a recently released white paper from ANA and Reed Smith. The white paper has sparked conversation among the advertising community, including some leading industry consultants weighing-in on our LinkedIn group.

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Do Media Rebates/Incentives Impact Smaller Advertisers More?

Posted: Aug 16, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Following a suggestion made by Brian Wieser of Pivotal Research, we looked at awareness of media rebates based on advertiser size of our survey respondents. The results are quite interesting.

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You Don’t Know What You Don’t Know

Posted: Aug 7, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Media rebates/incentives, state commercial production incentives, and agency trading desks are all issues that marketers need to know more about as all can impact their bottom line and marketing ROI.

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What Clients are Saying About Media Rebates/Incentives

Posted: Jul 31, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company is a common practice outside the United States. However, our survey/white paper confirms that this practice also exists in the U.S.

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Insights & Highlights from the ANA Digital & Social Media Conference

Posted: Jul 24, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Key insights and highlights from our 2012 Digital & Social Media Conference.

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