Marketing Maestros

Marketing Procurement Success Story at Intel

Posted: Nov 14, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

I had the opportunity to facilitate a discussion at the recent “ProcureCon for Digital and Marketing Services” conference between the marketing and procurement leads at Intel – Mariann Coleman, director, global agency management and Sean Dowd, senior manager, global strategic sourcing.


The Social Media Dilemma

Posted: Nov 12, 2012 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Fidelity Investments CMO Jim Speros contends that there has never been a more exciting time to be in marketing, a sentiment echoed by many of his peers. But he also realizes that, with rapid advancements in technology and the shift to a more empowered consumer, marketers today face some sizeable challenges.


Mobile’s Time Has Come

Posted: Nov 12, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

For the first time ever, in 2012 mobile ad spending will be higher in the U.S. than anywhere else in the world. Japan, a market where mobile advertising is much more mature, had previously enjoyed that distinction. With the proliferation of smart phones, the growth of mobile has reached an inflection point. “Mobility is going to be a massive game changer and it will change the entire retail in ...


We’ve Seen the Future of Marketing, and It Looks Like 1871

Posted: Nov 8, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

Recently, ANA’s Integrated Marketing Committee, hosted by Spark Communications, took a tour of 1871 — a non-profit space that provides offices and a community of lectures, classes, and support for tech startups. Located in the Merchandise Mart in Chicago, this modern and inspirational space is home to designers, coders, and entrepreneurs hoping to create the next Facebook, Instagram, or OpenTa ...


Insights and Highlights from the ANA Multicultural Marketing & Diversity Conference

Posted: Nov 7, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The ANA Multicultural Marketing & Diversity Conference took place last week in Miami, attended by 600+. The following provides insights and highlights from the conference.


The Value of Marketing

Posted: Oct 26, 2012 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Marketers looking for a little R-E-S-P-E-C-T for their profession may need to start with themselves. A new study commissioned by Adobe found that only 35 percent of marketers surveyed consider what they do for a living valuable. That’s troubling.


You Can’t Always Get What You Want

Posted: Oct 22, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The Rolling Stones are celebrating their 50th anniversary with two concerts each in London and at the Prudential Center in Newark, NJ (right outside NYC). I’m a big fan – I first saw them in 1978 during the Some Girls tour and last saw them in 2005 when Clear Channel Radio treated attendees of the ANA Agency Relations Forum to a concert at the old Giants Stadium.


The Votes Are in. Is Your Brand on Top?

Posted: Oct 18, 2012 12:00am ET BY Sloan White,Principal Brand Manager, Brand Sponsorships, Capital One

It may be an election year, but every day is Election Day in the world of consumer goods marketing. Every day, we the American people cast our vote each time we purchase a product. We cast our vote as consumers for our favorite brands. We choose the winners and the losers daily. Consumers, like voters, want to feel good about the brands they endorse.


Ad-ID, the Time Is Now!

Posted: Oct 17, 2012 12:00am ET BY Bob Liodice, President and CEO, ANA

In late summer 2012, the ANA’s Board of Directors unanimously voted to make Ad-ID the industry standard for all advertising asset coding by January 2014. Enough with all the industry excuses for not employing Ad-ID. There are no more valid reasons, no more lame excuses, and no rationale for deferring the broad scale adoption of Ad-ID. None.


Tech tock, tech tock...

Posted: Oct 16, 2012 12:00am ET BY Lisa Wang,VP & Regional Head of Exchange Traded Funds Marketing, State Street Global Advisors

Two recurring themes from the presentations at the ANA conference, whether they came from P&G, J&J, McDonald's, Luta, BP, Ford, etc. stick out in my mind. The first is understanding and embracing how technology can transform your business model and brand on a scale never before achieved; think how McDonald's efficient assembly line process revolutionized all industries across the globe. The second ...