Marketing Maestros

Dish Hopper: Marketer’s Friend or Foe?

Posted: Feb 20, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

Dish Network ‘s Dish Hopper DVR has a feature called AutoHop which gives consumers the choice to skip all commercials with the push of a single button on a remote control. Dish Network launched an ad campaign last week promoting the death of commercials which features the “Boston guys” who pay their last respects to commercials in the spot.


Precision Marketing: Maximizing Revenue Through Relevance

Posted: Feb 19, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

I just finished reading the book, Precision Marketing: Maximizing Revenue Through Relevance. Co-author Sandra Zoratti is VP marketing at Ricoh and will be a speaker at the ANA Advertising Financial Management Conference in May.


ANA's Perspective on Nielsen’s Acquisition of Arbitron

Posted: Feb 12, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Since Nielsen announced its plans to acquire Arbitron in late December, ANA has been listening to industry perspective – from our members, analysts, agencies, other associations as well as the coverage in the trade press. Here’s where we are coming out: ANA’s position is that there is no reason to oppose Nielsen’s acquisition of Arbitron; but meanwhile, there are some valid concerns.


Never Stop Connecting with Influencers

Posted: Feb 6, 2013 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Sartori CMO Chad Vincent views social media as the “great equalizer” for companies with a limited marketing budget. When he joined the company in 2010, after serving as chief branding officer at Fiskars, he immediately scanned the blogosphere to not only see what people were talking about, but also determine whether they were a good fit for the brand.


Innovation Day at Walmart

Posted: Feb 6, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

I made my first-ever trip to Bentonville, Arkansas this past week where Walmart hosted ANA Innovation Day. Here are some highlights from the day:


ANA Members Want Brand-Specific Commercial Ratings

Posted: Jan 30, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Last week, ANA hosted the Commercial Ratings Summit. Our purpose was to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television. The meeting was attended by 92 individuals representing client-side marketers, agencies, media (network, cable, and syndication), solution providers, industry trade associations, and other interested parties.


Facial Recognition – A Better Solution for Television Ratings?

Posted: Jan 18, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

We all watch television. Now some televisions have the capability to watch us back. Google the term “Facial Recognition” and you’ll see that there are 5.4 million search results! A facial recognition system is a computer application for automatically identifying or verifying a person from a digital image or a video frame from a video source.


Consumer Electronics Show Observations

Posted: Jan 10, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Bill Duggan, Group EVP, ANA, shares his observations from the 2013 Consumer Electronics Show in Las Vegas.


Your Agency: Partner or Vendor?

Posted: Jan 4, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Media has fragmented dramatically and as a result marketers have many more specialty agencies. So it’s more difficult than ever before for any individual agency to be a marketer’s primary outside resource and true partner. But not impossible.


Rebates Have Become the Single Biggest Issue in Today’s Media Industry

Posted: Dec 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA has drawn a lot of attention to the issue of media rebates and incentives, begun with the release of our white paper “Media Rebates/Incentives Require Full Transparency.” Articles in the trade press followed, including the front cover of Advertising Age on September 19.