Marketing Maestros

Calming Down Loud Commercials & Station Promos

Posted: Sep 6, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The Calm Act goes into effect December 13, 2012. The Commercial Advertisement Loudness Mitigation Act responds to years of consumer complaints that the volume on some commercial advertising was much louder than that of programming and requires broadcasters to ensure that the sound level of commercials is the same as programming.

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Tip Jars and Emotional Connections

Posted: Aug 27, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Tip jars are now common at coffee shops, delis, and some quick serve restaurants. And those tip jars have recently taught me something about emotional connections.

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Industry Consultants Weigh-In on Media Rebates/Incentives

Posted: Aug 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

“Media Rebates/Incentives Require Full Transparency” is a recently released white paper from ANA and Reed Smith. The white paper has sparked conversation among the advertising community, including some leading industry consultants weighing-in on our LinkedIn group.

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Do Media Rebates/Incentives Impact Smaller Advertisers More?

Posted: Aug 16, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Following a suggestion made by Brian Wieser of Pivotal Research, we looked at awareness of media rebates based on advertiser size of our survey respondents. The results are quite interesting.

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You Don’t Know What You Don’t Know

Posted: Aug 7, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Media rebates/incentives, state commercial production incentives, and agency trading desks are all issues that marketers need to know more about as all can impact their bottom line and marketing ROI.

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What Clients are Saying About Media Rebates/Incentives

Posted: Jul 31, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company is a common practice outside the United States. However, our survey/white paper confirms that this practice also exists in the U.S.

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Insights & Highlights from the ANA Digital & Social Media Conference

Posted: Jul 24, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Key insights and highlights from our 2012 Digital & Social Media Conference.

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Your Brand in My Back Pocket?

Posted: Jul 20, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

The design of the iconic New York City MetroCard has remained virtually unchanged since it was introduced in 1997. The MTA has decided to open up the front of the MetroCard to advertising for the first time. Want your brand in the hands of 8.5 million New Yorkers multiple times a day? Here’s your chance.

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Media Rebates/Incentives Require Full Transparency

Posted: Jul 16, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company, and then the agencies not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States. However, a recent ANA/Reed Smith survey confirms that this practice also exists in the U.S.

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ICANN vs. The World

Posted: Jul 10, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

While ICANN’s expansion of top level domains has been an extremely unpopular move, the frequency of applied-for gTLDs can at least help solve some of the world’s greatest popularity contests:

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