Marketing Maestros

The Road to Reinvention

Posted: Nov 13, 2015 11:00am ET BY Urey Onuoha, copywriter, ANA

A look at what's in the fall issue of B-to-B Marketer.

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Doing More with Less

Posted: Nov 12, 2015 12:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

November's issue of ANA Magazine offers nine tips for brands working on small budgets; the comeback of large scale, hand-painted mural ads; an infographic on emojis; Bud Light’s new smart fridge; uncrashable toy cars from Mercedes-Benz that illustrate a point; the likelihood that a CMO will recommend their agency of record (it’s not great); and more.

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“Road to the ANA Multicultural Marketing and Diversity Conference…” with Janine Martella

Posted: Nov 5, 2015 2:30pm ET BY Janine Martella, director of committees and conferences at ANA

ANA's Janine Martella talks to Marriott international's Apoorva Gandhi about multicultural marketing and the upcoming 2015 ANA Multicultural Marketing & Diversity Conference.

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“Road to the ANA Multicultural Marketing & Diversity Conference” … with Bill Duggan

Posted: Nov 4, 2015 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan chats with Christine Paige of Kaiser Permanente about the 2015 ANA Multicultural Marketing & Diversity Conference.

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Media Rebates: In Search of the Facts

Posted: Nov 2, 2015 1:00pm ET BY Bob Liodice, CEO, ANA

Bob Liodice, president and CEO of the ANA, responds to comments in an Ad Age article on the need for greater transparency.

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“Road to the ANA Multicultural Marketing and Diversity Conference…” with Janine Martella

Posted: Nov 2, 2015 11:00am ET BY Janine Martella, director of committees and conferences at ANA

ANA's Janine Martella talks to Laston Charriez of Western Union, a featured speaker at the 2015 ANA Multicultural Marketing & Diversity Conference.

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The Five Biggest Trends on the State of Ad Agencies Now from the Digiday Agency Summit

Posted: Oct 30, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan highlights the five biggest trends on the state of ad agencies, as presented at the 2015 Digiday Agency Summit.

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“Road to the ANA Multicultural Marketing and Diversity Conference…” with Gilbert Davila

Posted: Oct 29, 2015 10:30am ET BY Gilbert Dávila, chair of ANA Multicultural Marketing and Diversity Committee

Gilbert Davila, co-host of the 2015 ANA Multicultural Marketing and Diversity Conference, talks to Allstate's Georgina Flores about multicultural marketing.

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Infographic: 2015 ANA Digital & Social Media Conference East

Posted: Oct 22, 2015 4:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

Testimonials from our West Coast conference in July prove how valuable a conference this is. Don't miss the 2015 ANA Digital & Social Media Conference East, this December in Amelia Island, Fla. A must-attend event for marketers.

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Marketing in a Multicultural America

Posted: Oct 20, 2015 3:00pm ET BY Lizette Williams, multicultural marketing leader, North America, Kimberly-Clark Corp.

Kimberly-Clark's Lizette Williams reflects on multicultural marketing in America.

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