Marketing Maestros

Starwood Sets the Bar High for Mobile-first Hospitality

Posted: Oct 31, 2014 3:00pm ET BY Meghan Medlock, director of committees and conferences, ANA

The ANA’s Meghan Medlock shares Starwood Hotels & Resorts approach to a mobile-first hotel experience.

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Reaching the LGBT Consumer

Posted: Oct 30, 2014 10:00am ET BY Janine Martella, director of committees and conferences at ANA

ANA's Janine Martella shares observations on the LGBT entries to the 2014 Multicultural Excellence Awards.

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The Right of Publicity: A Strange (But Important) Law to Understand

Posted: Oct 29, 2014 1:00pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich sheds light on the Right of Publicity law to demonstrate the importance of working within legal limits in marketing.

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Misuse of Emergency Alert System in Advertising

Posted: Oct 24, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares the message of a recent letter from the Federal Communication Commission to advertising industry trade associations on the misuse of the emergency alert system.

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Spotlight on Timex: ANA Mobile First, Mobile Everywhere Conference Speaker

Posted: Oct 21, 2014 12:30pm ET BY Shannon Scanlin, associate manager, committees, ANA

ANA’s Shannon Scanlin highlights Timex’s approach to wearable technology innovation.

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A Matter of Trust

Posted: Oct 20, 2014 12:30pm ET BY Andrew Eitelbach, senior manager of marketing and communications

Creating authentic experiences that leave lasting impressions can turn a happy customer into a vocal brand advocate. This issue looks at the potential of one-to-one marketing and the power of creating personal brand experiences.

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Insights from the Masters

Posted: Oct 20, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan shares some insights from top marketers at the 2014 ANA Masters of Marketing Conference.

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Transparency Issues in Post Production

Posted: Oct 14, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares details from the AICE's recently released in-house post production policy statement.

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ANA will present “Digital Disruption” at CES 2015!

Posted: Oct 13, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares details of the ANA Digital Disruption presentation at CES 2015.

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Best Mobile Marketing of 2014

Posted: Oct 10, 2014 1:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman shares three of her favorite winning campaigns from the 2014 Smarties Awards.

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