Marketing Maestros

Challenges from a Multicultural Marketing Leader

Posted: Sep 29, 2015 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares challenges from Kimberly-Clark's Lizette Williams, who will be co-hosting the 2015 ANA Multicultural Marketing & Diversity Conference.

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ANA Conference Attendees Select Carly Fiorina in Mock “Republican Primary”

Posted: Sep 21, 2015 1:00pm ET BY Bill Duggan, Group EVP, ANA

Bill Duggan recounts the results of a mock Republican primary vote at the 2015 Masters of Measurement Conference.

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How to Win Consumer Attention

Posted: Sep 10, 2015 8:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

Marketers are using technology in fun new ways to build unique brand experiences. In the cover story of this month’s ANA magazine, hear how Patrón Spirits, Southern Comfort, Taco Bell, Red Robin Gourmet Burgers, and Electrolux use tech to connect with consumers. This issue also includes an interview with Walmart’s Stephen Quinn about the Alliance for Family Entertainment and the need for fami ...

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Measurement Issues for Connected TV Top Barrier Preventing Greater Spending

Posted: Sep 8, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

A recent ANA/BrightLine study found that the top barrier preventing greater spending on connected TV is measurement.

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Awareness/Education Critical to Connected TV Growth

Posted: Sep 4, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

As connected TV continues to grow, marketers and agencies need to explore the potential of video in any way it's delivered.

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New B-to-B Case Studies Published!

Posted: Sep 2, 2015 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

The ANA’s Marketing Knowledge Center is now home to more than 70 award-winning B-to-B case studies from the 2015 B2 Awards.

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New ANA/BrightLine Research: The Connected TV Opportunity

Posted: Aug 31, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from a 2015 ANA/BrightLine study on Connected TV/OTT (over-the-top) devices.

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The Programmatic Black Box

Posted: Aug 19, 2015 9:00am ET BY Bill Duggan, Group EVP, ANA

While the industry works toward a solution to its transparency challenges, here are immediate steps marketers should consider.

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Become an Agent of Change

Posted: Aug 17, 2015 12:00pm ET BY Lisa Guhanick, vice president of the ANA School of Marketing

CMOs need to know how to transform their organizations to meet the demands of a changing consumer perspective. The ANA School of Marketing can teach those skills and offers an executive-level workshop on the subject taught by Wharton professor Jerry Wind.

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Media Transparency: What’s a Marketer to Do?

Posted: Aug 14, 2015 9:00am ET BY Duke Fanelli, chief marketing officer at the ANA

While the industry works toward a solution to its transparency challenges, the article points to some immediate steps marketers should consider.

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