Marketing Maestros

Why Patrón Is a True Technology Innovator

Posted: Apr 27, 2018 3:00pm ET BY Meghan Medlock

Patrón Spirits has a rich history of being innovative. At the 2018 ANA Digital & Social Media Conference, the brand's VP of marketing will share insights into how his brand is disrupting technology and leading across categories.


The Fog of Trust and Transparency Continues

Posted: Apr 27, 2018 10:00am ET BY Doug Wood

In part two of "The Fog of Trust and Transparency," Reed Smith's Doug Wood explains the industry changes that ultimately led to a breakdown in trust and a spike in media reviews.


Intensity as the Third Dimension: Looking Beyond Reach and Frequency to Measure the True Impact of Branded Content

Posted: Apr 26, 2018 2:00pm ET BY Jason MolinaBY , Sara GrimaldiBY , Mukta Chowdhary

Fullscreen shares findings from its recent study on how branded content affects viewers compared to traditional advertising tactics.


The Fog of Trust and Transparency

Posted: Apr 25, 2018 3:00pm ET BY Doug Wood

Two years after the ANA released the K2 Intelligence investigation of non-transparent practices in the media buying industry, Reed Smith's Doug Wood looks back at advertising's relationship with trust and transparency over the years.


Navigating the Event Planning Process

Posted: Apr 19, 2018 11:00am ET BY Dax Callner

Four keys to planning and implementing high-impact event marketing programs.


Amazon, a Case for Protecting Consumer Choice

Posted: Apr 18, 2018 12:00pm ET BY Ray Kingman

As Amazon's foothold in consumer culture strengthens, Semcasting's Ray Kingman makes a case for safeguards against business practices that limit consumer choice.


Oceans of Ad Data Failing to Drive Business Growth: ANA's Liodice

Posted: Apr 17, 2018 3:00pm ET BY Robert Andrews

In this interview with Beet.TV, ANA CEO Bob Liodice weighs in on why advanced ad tools are not driving business growth.


What's a Facebook user to do? Acknowledge the reality of a flawed platform that we're still going to use

Posted: Apr 13, 2018 11:00am ET BY Allie FriedmanBY , Steve Bell

Eric Mower + Associates' Steve Bell and Allie Friedman weigh in on the ongoing Facebook data controversy and how marketers and consumers are responding.


How to Create a Best-in-Class Marketing Communications Plan

Posted: Apr 11, 2018 2:00pm ET BY Kerry Breen

Follow these six steps to build a strong marketing communications plan.


Meet the Nickelodeon Executive Who Is Driving Revenue and Leading Award-Winning Campaigns

Posted: Apr 5, 2018 11:00am ET BY Ryan Dinger

Nickelodeon's Jennifer Tracy shares her thoughts on her brand's future in TV, the challenges of marketing to children and transforming the customer experience.