Marketing Maestros

Insights from the Masters of Marketing

Posted: Oct 19, 2015 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares some insights from the 2015 Masters of Marketing Conference.

READ MORE

People with Disabilities — The World’s Largest Emerging Market

Posted: Oct 14, 2015 2:00pm ET BY Mark Steele, eSSENTIAL Accessibility

Mark Steele from eSSENTIAL Accessibility shares some insights on the world's largest emerging market.

READ MORE

Playing with Heart

Posted: Oct 13, 2015 2:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

Gerald E. Johnson II is a humble guy. That became obvious in our back and forth emails as we set up his interview for this month’s cover story in ANA magazine. What’s equally apparent is how much of a force Johnson is as well. From clever and aggressive shopper marketing strategies in his time at Unilever and Nabisco, to his charitable work outside the job, to his current role at the American ...

READ MORE

How to be a High-Performing Analytics Company

Posted: Oct 12, 2015 3:00pm ET BY Ken Beaulieu, vice president of marketing and communications, ANA

ANA's Ken Beaulieu talks to Simon James, instructor of Creating Competitive Advantage Through Data Analytics, an upcoming ANA digital innovation lab.

READ MORE

National Hispanic Heritage Month

Posted: Oct 9, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

In the midst of National Hispanic Heritage Month, ANA's Bill Duggan looks at the finalists in the Hispanic Category of the 2015 ANA Multicultural Excellence Awards.

READ MORE

2015 ANA Multicultural Excellence Awards Wrap-Up

Posted: Oct 8, 2015 2:00pm ET BY Mala White, senior manager of committees and conferences

ANA's Mala White looks back at the process of judging the 2015 ANA Multicultural Excellence Awards.

READ MORE

My Disability is One Part of Who I Am

Posted: Oct 1, 2015 3:00pm ET BY Bill Duggan, Group EVP, ANA

In honor of National Disability Employment Awareness Month, ANA's Bill Duggan looks at the finalists in the People with Disabilities category of the 2015 ANA Multicultural Excellence Awards.

READ MORE

Challenges from a Multicultural Marketing Leader

Posted: Sep 29, 2015 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares challenges from Kimberly-Clark's Lizette Williams, who will be co-hosting the 2015 ANA Multicultural Marketing & Diversity Conference.

READ MORE

ANA Conference Attendees Select Carly Fiorina in Mock “Republican Primary”

Posted: Sep 21, 2015 1:00pm ET BY Bill Duggan, Group EVP, ANA

Bill Duggan recounts the results of a mock Republican primary vote at the 2015 Masters of Measurement Conference.

READ MORE

How to Win Consumer Attention

Posted: Sep 10, 2015 8:30am ET BY Andrew Eitelbach, senior manager of marketing and communications

Marketers are using technology in fun new ways to build unique brand experiences. In the cover story of this month’s ANA magazine, hear how Patrón Spirits, Southern Comfort, Taco Bell, Red Robin Gourmet Burgers, and Electrolux use tech to connect with consumers. This issue also includes an interview with Walmart’s Stephen Quinn about the Alliance for Family Entertainment and the need for fami ...

READ MORE