Marketing Maestros

ANA: Content Marketing Is Heating Up. But Don’t Burn Out!

Posted: Feb 12, 2016 12:00pm ET BY Brittany Goss, content creation manager in the Marketing Knowledge Center

ANA's Brittany Goss explains how to keep up with the growing demand for content.

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5 Tips to Improve Your Agency Evaluations

Posted: Feb 11, 2016 12:05pm ET BY Steven Wales

Steven Wales has spent years offering insight into brand-agency evaluation processes. His five tips will help you immediately improve the way you evaluate your agency partners.

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A New Reality, Virtually Here

Posted: Feb 11, 2016 12:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

February's issue of ANA magazine looks at how brands can use virtual reality to create immersive consumer experiences; how to innovate in a chaotic marketing; best practices for earned media; and more

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Brands Working With Startups

Posted: Feb 3, 2016 9:30am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA's Marni Gordon shares key findings from a new ANA/CTA study on marketers' perceptions of and attitudes toward engaging startups in the marketing space.

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Agency Reviews for Project Work — New ANA/4A's Collaboration

Posted: Jan 28, 2016 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from new agency review guidance from the ANA and the 4A's.

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The 2015 Bot Baseline Study from ANA and White Ops

Posted: Jan 19, 2016 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a 2015 ANA/White Ops study on the effect of bot fraud on advertising.

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From Social Media to Social Good

Posted: Jan 15, 2016 12:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

January's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.

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Predictions for Market Research in 2016

Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategist

ANA's Todd Kaiser predicts how market research will change in 2016.

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2015 ANA Marketing Word of the Year: Content Marketing

Posted: Dec 23, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANA

Bill Duggan sheds some light on the 2015 ANA Marketing Word of the Year.

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Looking Ahead

Posted: Dec 22, 2015 4:00pm ET BY Urey Onuoha, copywriter, ANA

Insights into where Gen Z, Virtual and Augmented Reality, and Wearables are headed in the coming years.

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