Joint Production Management and Advertising Financial Management

when

Start: Tuesday, September 12, 2017 at 9:00am

End: Tuesday, September 12, 2017 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45 AM)
INTRODUCTIONS (9:45 – 10:00 AM)


I. COMBE: IN-HOUSE CAPABILITIES EVOLVING, FINDING THE BALANCE (10:00 – 10:45AM)
In 2012 Combe took a new look at its in-house capabilities. In this session, Carin Zakes, Director, Global Content Production – Combe, will share how they evolved their in-house capabilities and the contstant challenge to balance in-house projects and those created with outside production partners.

Speaker:
Carin Zakes, Director, Global Content Production – Combe


II. EXPERIENTIAL PROCUREMENT (10:45 – 11:30AM)
Diageo North America, Inc. participates in many experiential events from large scale to smaller, local experiential activations. In this session, Roger Battacharia, Procurement Director, Marketing – Diageo North America, Inc., will share the many ways procurement is involved in these experiential activations and large scale events.

Speaker:
Roger Battacharia, Procurement Director, Marketing – Diageo North America, Inc.


III. UNITED STATES TENNIS ASSOCIATION: DIRECT SOURCING OF PRODUCTION (11:45 – 12:30PM)
In this session, Matt Guerra, Director, Video Services – United States Tennis Association (USTA), will share the journey of how USTA first started directly sourcing their production services, what they have learned along the way in this process, best practices they've developed, and any advice for brands that are also looking to start this model internally.

Speaker:
Matt Guerra, Director, Video Services – United States Tennis Association


NETWORKING LUNCH (12:30 – 1:15PM)


IV. A NEW METHOD FOR CONTROLLING ADVERTISING COSTS (1:15 – 2:00PM)
In this session, Marshall Garber, Professor – Baruch College, will share a financial method for significantly improving the profitability of advertising and strengthening the advertiser's control over agency operations and the advertising process. This application will enable advertisers to remedy many of the issues found in the ANA report on media transparency, as well as realize cost savings and greater strategic management of the advertising budget.

Speaker:
Marshall Garber, Professor – Baruch College


V. MEMBER ROUNDTABLE DISCUSSION: USE OF PRODUCTION CONSULTANTS (2:00 – 2:30PM)
In this member roundtable discussion, we'll discuss the use of production consultants, in particular when to utilize them, how they can help your production, best practices on how to engage them, and more. Come ready to share and learn from each other! We will also discuss major trends, topics, and current issues members are facing in marketing procurement and production and which topics we should cover in more depth at future committee meetings.

Facilitators:
Michael Thyen, Director-Procurement – Lilly International and Chair, ANA Advertising Financial Management Committee 
Valerie Light, Manager, Broadcast Production – Verizon Communications and Co-Chair, ANA Production Management Committee
John Lick, Manager, Brand Building Integrated Production – The Procter & Gamble Company and Co-Chair, ANA Production Management Committee
Crystal Albanese, Senior Manager – ANA

 

Webinar information, if available, will be provided to registrants only.