2018 ANA Digital & Social Media Conference Presented by Meredith

This event is sold out

This event is sold out and the waitlist is now closed. 

The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow.  The 9th annual ANA Digital & Social Media Conference will feature top CMOs and key leaders who will cover important topics such as AI, augmented reality, influencer marketing, voice, virtual reality, social media, chatbots, content marketing, measurement, and more!  The ANA Digital & Social Media Conference has become the annual “go to” event to discuss industry issues and to network and reconnect with friends!

Post-conference perspectives from attendees at previous conferences include:

  • “It was an extremely good conference on all fronts. Very good speakers, very well organized, very good interaction with other attendees. Just a first class operation.”
  • “I have been to many conferences but this was my first ANA, and found the content, flow & discussions stand out above the rest.”
  • “Found it extremely helpful and relevant to my day-to-day work and very inspiring. I only wish our entire department could have attended!”

Join the conversation at #ANADigital

Host:
Christine Morrison (@christinemorr)
Director, Social Strategy and Digital Communications 
Intuit Inc.
ANA Digital & Social Committee Chair, West Coast Chapter

when

Start: Wednesday, July 25, 2018 at 3:00pm

End: Friday, July 27, 2018 at 12:00pm

WHERE

Terranea Resort
100 Terranea Way
Rancho Palos Verdes, CA 90275

The ANA has negotiated a special room rate of $320/night at the Terranea Resort. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, July 3, 2018, after which prevailing rates apply. Alternate hotel accommodations can be made with the DoubleTree by Hilton San Pedro - Port of Los Angeles, San Pedro.

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Conference Registration Client-Side Marketer $1,150 Marketing Service Provider Gold $1,150 Marketing Service Provider Silver $1,230 Associate Individual $1,360 Nonmember $1,360

ANA Members & Marketing Service Provider Gold Members may take advantage of special corporate pricing of $1,885 for up to two members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is an Marketing Service Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

**Please Note** Corporate Packages are now sold out.

For issues processing your registration or other frequently asked questions, please refer to  this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, July 25, 2018
2:00pm Registration Opens

Palos Verdes Prefunction South and West
3:00pm Kickoff Sessions

Marineland Ballroom

CREATING #CUPFUSION: LESSONS IN UNCONVENTIONAL INNOVATION FROM REESE’S PEANUT BUTTER CUPS

Reese’s Pieces Peanut Butter Cup is the poster child of innovation. From invention on a train ride home to an agile, real-time, launch, the Reese’s brand re-wrote the book on innovation possibilities. Capitalizing on an ‘equity explosion’ that created ‘#Cupfusion’ the brand’s non-traditional, unconventional launch approach led to quadrupling sales expectations in the first year and changing their go-to-market approach for upcoming innovations. In this session, the brand will take you on the journey of the Reese’s Pieces Peanut Butter Cup innovation and how smart risk taking, agile social listening and knowing your consumer can deliver one of the most unconventional, successful and cost-efficient product launches in Hershey history.

Ryan Riess
Director, Content Strategy for Social and Earned Media Reese’s Brand, The Hershey Company
3:40pm

THE ROOM WHERE IT HAPPENS: WENDY'S COMMUNITY MANAGEMENT

Ever wondered what goes on behind the scenes of the brand with the most retweeted tweet in history (#NuggsForCarter) and some of the best and most memorable social burns out there? Join Wendy’s head of media, Jimmy Bennett, as well as his agency partners at VML, to learn what goes on behind the scenes of creating truly entertaining social content. Since VML and Wendy’s partnered six years ago, the Wendy’s Twitter account has organically gained over a million new users and the brand’s barbs are often the talk of late-night TV hosts and morning shows, alike.

Jimmy Bennett (@jimmyjimmyb)
Media, Social and Partnerships The Wendy's Company
Zach Mendenhall (@zmendenhall)
Director, Client Engagement VML
Christina Miller (@cmariem08)
Associate Channel Director, Social Strategy VML
4:20pm

LUFTHANSA CREW STORIES ON SNAPCHAT

Lufthansa is one of the world’s largest airlines and Europe’s only 5-Star carrier. The airline has recently been named Europe’s most innovative airline and in this session, Daniel Abt, Marketing Manager - The Americas, will share how Lufthansa uses Snapchat as a marketing, branding and recruiting tool with its one-of-a-kind Crew Stories. Learn what it took to implement the initiative and what the team has learned from this innovative approach to consumer and employee engagement.

Daniel Abt
Marketing Manager, The Americas Lufthansa
6:30pm Reception

Palos Verdes Terrace
7:30pm Dinner  

Denise Zaraya
Managing Vice President, Partnerships Integral Ad Science
Palos Verdes 1-5
8:40pm Entertainment

A special performance by Loote, provided by Westwood One, a division of CUMULUS MEDIA. Loote is an American pop duo based in New York City consisting of Jackson Foote and Emma Lov Block. They released their debut single "High Without Your Love" in May 2017 through Island Records.

Palos Verdes 1-5
Thursday, July 26, 2018
7:30am Breakfast  

BREAKFAST ROUNDTABLE DISCUSSIONS:

We are organizing a number of tables at breakfast for attendees to informally discuss key issues. Each participating table will be marked with a topic. Those who would like to participate should arrive at the start of breakfast. Topics and moderators include:

Marineland Ballroom/Palos Verdes 6-8

MEASURING WALLED GARDENS: TRANSPARENCY + PRIVACY

Facilitator: Victor Wong
CEO Thunder Experience Cloud

EFFECTIVELY MANAGING THE MARTECH/ADTECH WORLD TO DRIVE BUSINESS

Facilitator: Michael Donnelly
Senior Vice President, Digital Experiences Group Mastercard Worldwide

PROGRAMMATIC MEDIA & THE DIGITAL SUPPLY CHAIN

Facilitator: Brad Feinberg
Vice President, Media & Consumer Connections MillerCoors

INFLUENCER MARKETING BEST PRACTICES & POTENTIAL RISKS

Facilitator: Michael Kelly
Global Lead, Social Media & Influencer Programs Plantronics
8:05am

BREAKFAST SPEAKER: WHAT 82 CMOs DEFINE AS A BAD AD

Marc Pritchard sounded the industry alarm in 2017 saying, "It is time for marketers and tech companies to solve the problem of annoying ads and make the ad experience better for consumers." Now in 2018, the CMO Club with Thunder Experience Cloud interviewed and surveyed 82 CMOs to find out what they think is the problem behind bad ads and how to solve it. Hear what marketing leaders across global and national brands have to say about the state of digital ads and the future with people-based marketing.

Victor Wong
CEO Thunder Experience Cloud
8:30am General Session

WELCOME

Marla Newman
SVP of Digital Sales Meredith Corporation
Palos Verdes 1-5
8:35am

OPENING REMARKS

Bob Liodice
CEO ANA
9:00am

THE EMERGING TRENDS THAT WILL ROCK YOUR WORLD!

Just when you think you’ve got Social, Mobile and Video all figured out, along come new emerging trends that will demand your attention, understanding and investment. In this data-infused, eye-opening session, eMarketer will paint a vivid picture of where marketing is headed over the next 12 – 18 months, including:

  • How the proliferation of AI (artificial intelligence) and machine learning will power, speed up and personalize every aspect of marketing, from search and lead generation to CRM and marketing attribution;
  • How voice-recognition technologies like Alexa, Google Home and Siri will transform the consumer search and shopping experience – and what that means for brands now and in the future;
  • Where the colliding worlds of linear television, digital video, connected TVs and OTT will meet up, and what will be the implications for marketers;
  • Why AR and VR are gradually moving from the experimental to the mainstream stage with marketers across every industry.

Geoff Ramsey (@eMarketer)
Chief Content Officer, Co-founder eMarketer
9:40am

UNDER ARMOUR: DATA-DRIVEN CONNECTED DEVICES AND APPAREL TO CONNECT WITH MILLENNIALS AND GEN-Z

Under Armour’s deep insights into the hearts and minds of Millennials and Gen-Z audiences and their relationship to technology, gaming, digital platforms, and more is the brilliance behind strategy for their new UA HOVR Phantom and Sonic sneakers, which have an embedded chip that tracks data like time, distance, cadence, and speed. This data feeds into Under Armour’s apps MyFitnessPal and MapMyFitness and also connect to gaming spaces where these consumers are.  In this session, hear how an apparel company has transformed the use of technology, data, mobile, and gaming for Millennials and Gen Z audiences and how they continue to deliver compelling digital stories, experiences and encounters that drive deep brand engagement and revenue.

Jim Mollica
Head, Global Consumer Engagement and Digital Marketing Under Armour
10:20am Networking Coffee Break

Palos Verdes Prefunction
10:35am General Session Cont.

Palos Verdes 1-5

DIGITAL TRANSFORMATION THROUGH ARTIFICIAL INTELLIGENCE IN THE COGNITIVE ERA

IBM is in the midst of massive digital transformation through the use of integrated technology, digital, and data to harness the power of creativity.   In this session, hear from one of IBM’s digital transformation leaders on how AI is being used in the world today and what it will mean in the future. 

Jordan Bitterman
Vice President, Digital Strategy IBM
11:15am

GENERAL MOTORS: SOCIAL MEDIA INNOVATIONS THROUGH THE USE OF DATA AND TECHNOLOGY

In this session, the global head of social media for General Motors (Cadillac, Chevrolet, GMC, and more) will share how they are utilizing consumer data and technology innovation for social media, including social customer care, and how they structure their internal and external teams to deliver a world-class customer experience. 

Rebecca Harris Burns
Global Head, Social Media General Motors
11:55am

PERFORMANCE CREATIVE: FORESIGHTS ARE THE NEW INSIGHTS

It is no longer enough to develop and use insights based on last quarter’s data. The marketplace is moving way too quickly for that. Today, marketers and creatives must tap into “live data” to mitigate risk, uncover white space, and seize real-time opportunities. Our experts will discuss how they turn predictive analytics into actionable ideas, showing how data influences everything from marketing strategy, ideation, and creative; all the way through to production and distribution. By properly harnessing the full power of data, marketers are more effectively able to reach consumers organically across platforms with pre-vetted solutions proven to resonate.

Moderator: David Matt
Vice President, Creative + Content The Foundry @ Meredith Corporation
Lynn Carpenter
Vice President of Marketing Visit California
Dina Marovich
SVP, Worldwide Media & Interactive Marketing Paramount Home Media Distribution
12:25pm Luncheon  

Marineland Ballroom/Palos Verdes 6-8
1:55pm

A TECHNOLOGY TRAILBLAZER: PATRON SPIRITS

Patrón is the world’s best-selling premium tequila brand.  The brand has a longstanding history of being at the forefront of consumer technology innovation as it works to connect its tequila with those who enjoy it.  Its past tech innovations include a VR tour of the Hacienda, a partnership with Amazon Echo where consumers could talk to Alexa just like they would any bartender for cocktail suggestions and it has tapped Foursquare to leverage location data across the globe to serve-up local flavor drink recipes.  And their most recent innovation?  An augmented reality app (The Patron Experience).  In this session, hear from their head of digital on how they are transforming the spirits category with the use of cutting edge technology for the always-on-the-go consumer.

Adrian Parker
Vice President, Marketing Patrón Spirits
2:35pm

T-MOBILE: DIGITAL INNOVATION TO DRIVE GROWTH WITH MILLENNIALS

T-Mobile is all about disrupting the status quo. T-Mobile’s evolution to an “uncarrier” began with a manifesto to change the wireless industry for good by getting rid of data overages and streaming limits, as well as streamlining its plan options into one unlimited plan. With this new strategy, T-Mobile turned its focus on the Millennial audience and digital natives. Through the use of cutting edge technology, T-Mobile is winning with influencers, content marketing, and digital transformation.  In this session, learn how digital has enabled T-Mobile to triple its customer base from 2012 to 2017.

Michael Miller
Vice President, Creative Experience and Social Media T-Mobile
3:15pm Networking Coffee Break

Palos Verdes Prefunction
3:35pm

ANA CLIENT-SIDE MARKETER MEMBERS-ONLY DEEP DIVE

ANA client-side marketer members are invited to join us following the final general session to participate in an ANA Client-side Marketer Members-Only Deep Dive, led by Michael Donnelly, Senior Vice President, Digital Experiences Group at  Mastercard and the ANA Digital & Social Committee Chair. In this session, we will dive deep into key industry topics such as:

  • Content marketing
  • Influencer Marketing
  • AI/AR/VR
  • Social media
  • Voice and chat bots
  • Programmatic
  • Data and attribution

ANA Client-side Marketer Members will have the opportunity to share insights and challenges in key areas, learn from their marketing peers, and engage in rich conversations on these key "hot" topics marketers are facing today.

Moderator: Michael Donnelly (@MichaelDonnelly)
Senior Vice President, Digital Experiences Group Mastercard Worldwide
Palos Verdes 1-5
6:00pm Reception  

Palos Verdes Terrace
Dinner on your own

Friday, July 27, 2018
7:30am Breakfast  

HOW TO LEVERAGE BRANDED CONTENT TO DRIVE BRAND'S KPI'S

As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its effectiveness. This session will highlight the role time in view impacts Brand KPI’s. Along with a set of best practices around brand integration, device & format differences to develop stronger campaigns.

Dave Smith
SVP, Digital Ipsos Connect
Marineland Ballroom/Palos Verdes 6-8
8:30am General Sessions

Palos Verdes 1-5
8:40am

MASTERCARD: EVOLVING MIX OF CREATIVITY & TECHNOLOGY

Data-driven advertising has helped Mastercard advance from story teller to story maker, a “super exciting” process and ongoing journey for their brand. Mastercard’s goal is to empower consumers by applying data to tell better stories. In this session, hear from their Group Head of Global Media on their data-driving content marketing journey and how they mix creativity and technology in efficient and innovative ways.

Ben Jankowski (#bjankow)
Senior Vice President, Global Media Mastercard
9:20am

AIRBNB: GROWTH FUELED BY INNOVATIONS IN CONTENT MARKETING & INFLUENCERS

Airbnb is a marketplace to list, find, and book unique accommodations around the world for short-term. Accommodation includes apartments, villas, houses, tree houses or even castles for a different travel experience.  They are innovating with dynamic content marketing and influencer programs.  In this session, hear from their global connections strategy lead on how they are winning with travelers all over the world and continuing to grow rapidly year over year.

Rachael Haley (@rhaley_27)
Global Connections Strategy Lead Airbnb
10:00am

HILTON: BUILDING A GLOBAL SOCIAL MEDIA STRATEGY ON UGC, INFLUENCERS, VR, AND SOCIAL CONTESTS

As one of the largest hospitality companies in the world, Hilton has social media strategies and execution plans for each of the properties within their portfolio.  They have also created published playbooks on User Generated Content, Influencers, Virtual Reality, and Social Contests for their teams to leverage and use to vet social media opportunities.  In this session, learn the details behind their in-house team and how they are “social media point of entry” for managing their social media strategies across all of their brands.  This session will also reveal how they stay ahead of social media trends through the development of cross-functional social media playbooks and the management of a global community of social channel owners.

Megan McDonald (@meganpmcdonald)
Senior Manager, Social Media Operations Hilton Worldwide
10:40am Networking Coffee Break

Palos Verdes Prefunction
10:55am General Sessions Cont.

Palos Verdes 1-5

HOW FRITO-LAY FINDS INSPIRATION IN THE CONSUMER: TURNING BRAND LOVE INTO BRAND GOLD

Frito-Lay is known for its ultra-creative, digital-first brand activations that unlock core brand attributes and consumers’ passion.  In this session, hear how Frito-Lay listens and taps into organic consumer behavior online and offline to encourage fans to interact and engage with the brand in a fun, shareable way. 

Ryan Matiyow
Head of Media, Analytics and D3 Content Studio Frito-Lay
11:35am

SPARKING SUCCESS: HOW TO BRING DIGITAL INNOVATION INTO CONSUMER JOURNEYS

Keeping up with the ever-connected consumer is challenging to both brands and agencies alike. Brands are facing challenges with digital innovation and targeting at scale. In this session, learn best practices in digital and media innovation including voice and how brands are leveraging data and insights to create personalized messages at scale in this evolving media landscape.  

Shelby Saville
President, Digital Solutions Spark Foundry
Ross Geier
Senior Vice President, Programmatic iHeartMedia
12:15pm Conference Ends


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.