Beyond Upfronts: Navigating the New Landscape of TV Advertising

Join us for an insightful webinar where Marc Siegel, President, Sales at Simulmedia, will discuss how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility and ROI in today’s world of fragmentation, excess supply and technological advances. This session will explore the shift toward continuous, data-driven planning and the advantages of buying in an 'always on' marketplace and on CTV platforms.

Learn why more advertisers are choosing these flexible, targeted approaches over traditional upfronts. Marc will provide insights into how these changes impact advertising strategies and offer practical tips for adapting to this new environment.