Mobile Marketing Conference Presented By MediaVest
The ANA Mobile Marketing Conference presented by MediaVest will be a must-attend event for anyone who is trying to navigate their brands through this ever-changing landscape. According to the ANA and Mobile Marketing Association joint survey results revealed last fall, about 90% of marketers currently use or plan to include mobile marketing as part of their overall mix. The development of new mobile technologies has created enormous opportunities, providing marketers with the ability to engage their customers anywhere at any time. However, although mobile marketing is a rapidly growing area, marketers are faced with issues such as the inability to have metrics to prove ROI and the lack of understanding of mobile marketing within their organization.
|Begins:||Wednesday, September 14, 2011 at 7:30am|
|Ends:||Wednesday, September 14, 2011 at 4:30pm|
583 Park Avenue
583 Park Avenue At 63rd St
New York, NY 10036
Please visit 583 Park Avenue.
Hotels near the venue are:
Loews Regency Hotel, 212-759-4100
Doubletree Metropolitan Hotel, 212-752-7000
Hilton New York, 212-586-7000
Tuesday, September 13, 2011
PRE-CONFERENCE BONUS SESSION PRESENTED BY MEDIAVEST (Not available via live streaming)
COLDWELL BANKER MOVES
AHEAD WITH MOBILE MARKETING
AMERICAN EXPRESS PROVIDES
A VIRTUAL WALLET FOR CONSUMERS WITH MOBILE
INSIGHTS: MOBILE AS AN EXTENSION OF SELF AND HOW IT'S CHANGING CONSUMERS' MEDIA
Wednesday, September 14, 2011
Breakfast Sponsored by JumptapWELCOME
Chief Marketing Officer
A TASTE OF HOW THE COCA-COLA COMPANY IS APPROACHING
MOBILE IS TRANSFORMING RETAIL
HEWLETT-PACKARD'S JOURNEY WITH MOBILE
COMCAST DRIVES IMPACT AND ACQUISITION WITH MOBILE MARKETING
Pepper W. White
|12:45pm||Luncheon Sponsored by MediaVest
General Session contd.
MAGNETIZING WITH MOBILE: SIX STRATEGIES FOR MAXIMIZING YOUR MOBILE IMPACT
In an information-packed, take-no-prisoners session, eMarketer will reveal the secrets to creating magnetic mobile content. Using case studies and data along with a dose of humor, eMarketer will provide a clear perspective on the mobile landscape that will help steer advertisers in the right direction, avoid costly distractions, and achieve an engaged audience of advocates. Key takeaways from this session will include:
THE HERSHEY COMPANY: USING MOBILE FROM COCOA BEAN TO CHOCOLATE BAR
THE POWER OF MOBILITY
Just as Gordon Moore's simple observation pointed to microprocessors being built into all kinds of products, and Bob Metcalfe's simple observation pointed to the ubiquitous adoption of the Internet, Russ McGuire's simple observation points to the revolutionary integration of mobility that is upon us.
This session will observe the evidence of this mobility revolution and will comment on its implications for businesses.