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Coca-Cola: Finding the Edge

September 14, 2011

Executive Summary

Wendy Clark, senior vice president, integrated marketing communications and capabilities, The Coca-Cola Company, discussed how Coca-Cola is using mobile to spread stories about their brand. Coca-Cola is exploring mobile promotions, games, and commerce around the world. They believe that sharing stories through mobile can help to create value for their brand, thanks to the ubiquitous nature of mobile.

View video below.



Source

"Coca-Cola: Finding the Edge." Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities, The Coca-Cola Company. ANA Mobile Marketing Conference, 09/14/11.

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