ANA Magazine

 

Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.

  • #ANALOG

    ANA Magazine   August 13, 2015  

    Coca-Cola drops its branding; the striking news about Flash; upcoming events; quick facts; and more.

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  • Improving the Customer Journey

    ANA Magazine   August 13, 2015  

    Cindy Chen, global head of e-commerce at Mondelēz International, discusses improving the customer journey.

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  • The Eroding Cliff

    ANA Magazine   August 13, 2015  

    Whether it’s a giant misunderstanding or something far more nefarious, the issues surrounding media transparency require investigation. Here’s what being done.

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  • Untapped Potential

    ANA Magazine   August 13, 2015  

    People with disabilities are the largest minority group in the world and a valuable consumer base for those who know how to reach them.

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  • What’s Next?

    ANA Magazine   August 13, 2015  

    The rise of native advertising has led to the resurgence of content marketing. Here are five trends currently shaping the content space.

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  • #ANALOG

    ANA Magazine   July 9, 2015  

    McDonald’s switches gears; the ANA and AEF join forces; how VOD is trending; quick facts; and more.

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  • ABCs of Effective Digital Advertising

    ANA Magazine   July 9, 2015  

    Discover the core tenets for finding success in the digital space.

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  • Digital Advertising’s Blind Spot

    ANA Magazine   July 9, 2015  

    A growing percentage of Internet users are adopting ad-blocking technology. That’s a problem for publishers, and it could soon be a problem for advertisers too.

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  • Putting It All Together

    ANA Magazine   July 9, 2015  

    Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.

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  • Reaching the Always-Addressable Customer

    ANA Magazine   July 9, 2015  

    Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.

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  • #ANALOG

    ANA Magazine   June 11, 2015  

    Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

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  • Communication Breakdown?

    ANA Magazine   June 11, 2015  

    Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

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  • Dads In Ads

    ANA Magazine   June 11, 2015  

    As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.

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  • Seeing the Light

    ANA Magazine   June 11, 2015  

    In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

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  • Where It Counts

    ANA Magazine   June 11, 2015  

    Brands are using geotargeting technology to improve the shopper experience.

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  • #ANALOG

    ANA Magazine   May 14, 2015  

    As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

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  • Fearless Pursuit of Excellence

    ANA Magazine   May 14, 2015  

    From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.

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  • Get with the Program

    ANA Magazine   May 14, 2015  

    How consumers divide their time among different forms of media may surprise you.

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  • It’s About Time

    ANA Magazine   May 14, 2015  

    Gradually, more retailers are experimenting with same-day delivery.

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  • The Enduring Appeal of "Mayhem"

    ANA Magazine   May 14, 2015  

    Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.

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