B2C
Covering everything from brand activation to major initiatives, ANA keeps you on top of the latest marketing news and insights with in-depth stories, profiles, infographics, and more.
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Quick Bits for the Week of July 8, 2019
B2C July 8, 2019What marketers need to know this week: Facebook cracks down on quacks, Aquafina ditches plastic bottles, and more.
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Five Ways to Brace for 5G
B2C July 2, 20195G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.
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Quick Bits for the Week of July 1, 2019
B2C July 1, 2019What marketers need to know this week: Political ad spend will reach record heights in 2020, Arby’s makes carrots out of meat, and more.
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Four Modern Skills Every Marketer Should Train In
B2C June 28, 2019Marketers need to keep their skills sharp and relevant in the digital age. Here are four areas where they can focus their learning.
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Building a Movement, Not a Moment
B2C June 25, 2019Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.
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Quick Bits for the Week of June 24, 2019
B2C June 24, 2019What marketers need to know this week: Sustainable brands are outpacing competitors, Facebook unveils its new cryptocurrency, and more.
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Seeing the Big Picture for Out-of-Home Advertising
B2C June 21, 2019While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.
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Quick Bits for the Week of June 17, 2019
B2C June 17, 2019What marketers need to know this week: Viacom launches a BET streaming service, social commerce picks up steam, and more.
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Brand Affinity and the Need for an Outside Perspective
B2C June 12, 2019Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.
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Quick Bits for the Week of June 10, 2019
B2C June 10, 2019What marketers need to know this week: Apple introduces new data security features, Sephora shuts down for inclusivity training, and more.
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Merging Traffic, Managing Lanes
B2C June 7, 2019Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.
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Why CPG Brands Are Getting Personal
B2C June 5, 2019To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.
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Quick Bits for the Week of June 3, 2019
B2C June 3, 2019What marketers need to know this week: Pizza Hut changes a decades-old recipe, IKEA brings iconic TV living rooms to life, and more.
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Quick Bits for the Week of May 27, 2019
B2C May 27, 2019What marketers need to know this week: Women-led brands speak out on abortion, the Justice Department moved to block the merger of T-Mobile and Sprint, and more.
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How to Make the Most of Stories on Social Media
B2C May 24, 2019If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.
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Inclusiveness Is Key to Spurring Diverse Talent
B2C May 21, 2019Despite years of effort, the advertising industry continues to lack diversity, but a growing number of brands and organizations are going beyond the rhetoric and developing legitimate programs designed to build, nurture, and grow a diverse and inclusive workforce.
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Quick Bits for the Week of May 20, 2019
B2C May 20, 2019What marketers need to know this week: Disney takes control of Hulu, the real winner of the latest influencer feud, and more.
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Constructing a 21st Century Brand
B2C May 17, 2019The writing is on the wall: Consumers increasingly want brands to make a tangible difference in the world and bring about positive social change.
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Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time
B2C May 15, 2019Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.
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Quick Bits for the Week of May 13, 2019
B2C May 13, 2019What marketers need to know this week: Ride-share drivers go on strike, Google increases privacy on Chrome, and more.
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