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ANA Innovation Day @ MillerCoors (Members Only Conference) presented by A+E Television Networks

This event is over.

Please click here to download the conference booklet.

Innovation, according to dictionary.com,is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketers innovate by finding new ways to reach customers, developing breakthrough new products, and more.

Hosted by MillerCoors — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.

When
Begins:Tuesday, April 23, 2013 at 8:15am
Ends:Tuesday, April 23, 2013 at 3:00pm
Where

MillerCoors
250 South Wacker Drive
15th Floor
Chicago, IL 60606

Agenda
8:15am Breakfast
9:00am

General Session

MILLERCOORS:  FROM IDEA TO COMMERCIALIZATION
MillerCoors is a company where innovation has always been part of the corporate culture and a clear leader in this space.  Learn how MillerCoors continues to leverage innovation from idea to commercialization through the development and national launch of MillerCoors’ newest brands, Redd’s Apple Ale and Third Shift.

Scott Meek
Director, Brand Innovation
s
MillerCoors

Andrew Zrike
Manager, New Product Innovation
s
MillerCoors
_____________________________________

KELLOGG’S INNOVATION IN BIG DATA
In a never-ending quest to understand “what works” Kellogg is taking an innovative, aggressive approach to Marketing measurement and analytics.  Hear how Kellogg is going beyond “big data” to identify and focus on the “right data” which leads to insights about their target audiences and media effectiveness.  Touching on subjects including Market Mix Modeling, addressable media and viewable advertising, Kellogg will share how the company is improving ROI through measurement and optimization.

Aaron Fetters
Director, Insights and Analytics Solutions Center

Kellogg Company
_____________________________________

A&E’s ‘DUCK DYNASTY’ LEVERAGES SOCIAL INNOVATION TO DRIVE SUCCESS
Get an inside look at how A&E leveraged innovation, especially through social media, to create a national cable phenomenon called Duck Dynasty.  Learn how A&E created buzz and brand engagement through in-the-moment social conversations to drive ratings as "Duck Dynasty" brought in a total of 8.6 million viewers for the premiere, making it A&E's most watched telecast of all time.  From on air to online, see why America is quacking up over one of television’s biggest hits. 

Lori Peterzell
Vice President of Marketing & Brand Strategy

A&E
______________________________________

RITE AID DRIVES CUSTOMER LOYALTY THROUGH TECHNOLOGY INNOVATION
When you are in an industry that’s undergoing significant change due to health care reform, it is critical to build in the time and resources to innovate, test and learn – all while staying ahead of the shifting landscape and the competition.   Rite Aid will share the learnings from tests of multiple technology applications (both mobile and tablet) in the drug store world – from the perspectives of both driving front end sales and improving prescription compliance.  You will also hear an inside look at a unique approach to solving customer needs for personalized information – and how that information can build deep loyalty.  

John Learish
Senior Vice President, Marketing

Rite Aid

Tony Bucci
Chairman

MARC USA
_____________________________________

12:50pm Luncheon
1:50pm

General Session Continued

THE DEATH OF BRANDED ENTERTAINMENT AND THE RISE OF STORY-BASED MARKETING
"Content is King" has been echoed by marketers time and time again, but how brands leverage original content to achieve business objectives is easier said than done. With the proliferation of social media and mobile devices, consumers are increasingly demanding the availability of new content at every touch point.  Learn how marketers are evolving their content strategies and which has resulted in the death of branded entertainment and the rise of story-based marketing.

Dave Rosner
EVP, Director, Innovations

Initiative US

Scott Donaton
President and CEO/Founder

Ensemble
_____________________________________

KILLERSPIN INNOVATES THROUGH ENGAGEMENT
Everyone has played table tennis at some point in their life but very few people truly know about table tennis. Killerspin’s mission is to show the benefits of the sport through engagement. Learn how Killerspin is innovating the sport of table tennis through products, content and engagement in homes, school and work.

Robert Blackwell
Chief Executive Officer
Killerspin
_____________________________________

4:00pm Beertails Reception

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