ANA Marketing to Millennials & Gen Z Members Only Event

There are more than 75 million Millennials living in the United States today. They represent the largest living generation and the most coveted consumer group since the Baby Boomer generation. Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and desire to be in control of the content and marketing messages they receive.  Generation Z is also on the rise. The brands that are investing time and resources in understanding and engaging with these influential consumers are the ones that are winning big. This complimentary ANA members only event will feature sessions from leading marketers and thought leaders who will share best practices and insights on reaching the elusive Millennials and Generation Z audience. This event is in partnership with the ANA Educational Foundation and members of the academic community and marketing students will also be invited to attend.

when

Start: Tuesday, April 25, 2017 at 9:00am

End: Tuesday, April 25, 2017 at 2:30pm

WHERE

DoSomething.org
19 West 21st St
8th Floor
New York, NY 10010

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Tuesday, April 25, 2017
9:00am Breakfast

9:30am Welcome and Introductions

9:45am

WHAT YOUNG PEOPLE WANT: ACTIVATIONS THAT RESONATE WITH MILLENNIALS AND GEN Z

DoSomething.org – with 5.5 million members and 20 years of experience activating young people for social causes – knows what makes Millennials and Gen Z tick. The organization has led high-impact brand activations with partners including Coca-Cola, CVS, ESPN, H&M, and JetBlue. In this session, DoSomething.org and its consulting division, TMI, will share proprietary data about young people today and reveal the activation tricks that help them break through the noise and move people to action.

Karen Goldfeder
Vice President DoSomething.org
Meredith Ferguson
Managing Director TMI Strategy
11:00am

CADILLAC’S 10 YEAR PLAN FOR MILLENNIALS

A leading luxury automotive brand since 1902, Cadillac is in the midst of global expansion and elevation today. In recent years Cadillac has refined itself, driven by new products with exhilarating performance and expressive design. In this session, learn how Cadillac is planning to reach the elusive millennial audience with its 10-year plan and experiential activations such as Cadillac House.

Melody Lee
Brand Marketing Director, Cadillac General Motors Company
12:00pm Luncheon

12:30pm

LEADING, LEARNING & LOVING: GROWING WITH MILLENNIALS

We all know the drill.  Where previous generations sought status and riches, today's younger workers seek passion and purpose and growth.  Truth be told, titles and money also still matter. They want it all and they're willing to work for it.  In this session, learn how one creative company, Translation, and its President, Patrick Lafferty, have leaned into this mindset to thrive and grow. 

Patrick Lafferty
President Translation
1:30pm

BRIDGING THE GAP: THE CORNELL TECH EXPERIENCE

The Cornell Tech story began almost a decade ago, when the Bloomberg administration helped lay the groundwork for an applied science-focused campus that would serve as a bridge between academia and the industries that power New York City. In September, Cornell Tech will grow to several hundred students and move into its new home on Roosevelt Island. Uru is a company that embodies the Cornell Tech promise. Its machine learning-powered, content-aware advertising technology was created while its founders were computer science graduate students at Cornell Tech and then developed in close partnership with NYC's media and advertising companies. Backed by several of the east coast's most notable VCs and the winner of international awards, Uru offers a glimpse into the future of advertising and foreshadows the enormous impact that Cornell Tech will have on our city.  

Brunno Attorre
CTO Uru
Bill Marino
CEO Uru
Xiaozhen Xue
Software Engineer Uru
2:30pm Conference Adjournment