ANA Marketing to Millennials & Gen Z Members Only Event
This event is over.
There are more than 75 million Millennials living in the United States today. They represent the largest living generation and the most coveted consumer group since the Baby Boomer generation. Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and desire to be in control of the content and marketing messages they receive. Generation Z is also on the rise. The brands that are investing time and resources in understanding and engaging with these influential consumers are the ones that are winning big. This complimentary ANA members only event will feature sessions from leading marketers and thought leaders who will share best practices and insights on reaching the elusive Millennials and Generation Z audience. This event is in partnership with the ANA Educational Foundation and members of the academic community and marketing students will also be invited to attend.
Tuesday, April 25, 2017
Welcome and Introductions
WHAT YOUNG PEOPLE WANT: ACTIVATIONS THAT RESONATE WITH MILLENNIALS AND GEN Z
DoSomething.org – with 5.5 million members and 20 years of experience activating young people for social causes – knows what makes Millennials and Gen Z tick. The organization has led high-impact brand activations with partners including Coca-Cola, CVS, ESPN, H&M, and JetBlue. In this session, DoSomething.org and its consulting division, TMI, will share proprietary data about young people today and reveal the activation tricks that help them break through the noise and move people to action.
CADILLAC’S 10 YEAR PLAN FOR MILLENNIALS
A leading luxury automotive brand since 1902, Cadillac is in the midst of global expansion and elevation today. In recent years Cadillac has refined itself, driven by new products with exhilarating performance and expressive design. In this session, learn how Cadillac is planning to reach the elusive millennial audience with its 10-year plan and experiential activations such as Cadillac House.
LEADING, LEARNING & LOVING: GROWING WITH MILLENNIALS
We all know the drill. Where previous generations sought status and riches, today's younger workers seek passion and purpose and growth. Truth be told, titles and money also still matter. They want it all and they're willing to work for it. In this session, learn how one creative company, Translation, and its President, Patrick Lafferty, have leaned into this mindset to thrive and grow.
BRIDGING THE GAP: THE CORNELL TECH EXPERIENCE
The Cornell Tech story began almost a decade ago, when the Bloomberg administration helped lay the groundwork for an applied science-focused campus that would serve as a bridge between academia and the industries that power New York City. In September, Cornell Tech will grow to several hundred students and move into its new home on Roosevelt Island. Uru is a company that embodies the Cornell Tech promise. Its machine learning-powered, content-aware advertising technology was created while its founders were computer science graduate students at Cornell Tech and then developed in close partnership with NYC's media and advertising companies. Backed by several of the east coast's most notable VCs and the winner of international awards, Uru offers a glimpse into the future of advertising and foreshadows the enormous impact that Cornell Tech will have on our city.