ANA Marketing Technology (Members Only Conference) @ eBay

The blending of marketing and technology, also known as martech, occurs when one harnesses technology to achieve marketing goals and objectives. Most anyone involved with marketing is also likely dealing with technology since the two fields are so intertwined. Through case studies and presentations from brand marketers, this ANA members-only conference will explore marketing technology and how brands can effectively integrate martech into their marketing strategy and operations.

Hosted by eBay, this complimentary ANA members-only conference is crucial for hybrid professionals who are both marketing- and tech-savvy, and for those wanting to learn more about marketing technology.

when

Start: Thursday, April 13, 2017 at 8:15am

End: Thursday, April 13, 2017 at 4:00pm

WHERE

eBay
2025 Hamilton Avenue
San Jose, CA 95125

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Members Only Conference ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Agenda

TIME EVENT DETAILS LOCATION
Thursday, April 13, 2017
8:15am Breakfast

9:00am General Session

EBAY: LEVERAGING MARKETING TECHNOLOGY

In this session, Suzy Deering, CMO at eBay, will share the innovative work they’re doing with marketing technology, including artificial intelligence, to propel eBay forward. Suzy will also provide key lessons learned along the way.

Suzy Deering
CMO eBay

AMAZON ALEXA: BRINGING AI TO CONSUMERS’ HOMES

Amazon Alexa took the marketplace by storm, bringing artificial intelligence into consumers’ homes. Some people bought two or three of her. People built special niches in their walls for her. In this session, Matthew Cadman, Senior Business Development Manager, Alexa at Amazon, will share the story of Amazon Alexa, consumer reception, and lessons learned along the way.

Matthew Cadman
Senior Business Development Manager, Alexa Amazon

MCKESSON: INSIDE THE DIGITAL TRANSFORMATION OF MARKETING

Transforming your marketing organization for the digital world can be challenging. Especially when it comes to the sheer number of marketing technology solutions that exist in today’s marketplace. Rohit Prabhakar, head of digital marketing and technologies at McKesson, developed a recipe for transforming McKesson’s marketing team and will share his insights on how other brands can do the same. Rohit will cover the key ingredients to transform your marketing team, key areas of marketing technology that one should invest in, and other areas beyond technology that one may need to plan and act on.

Rohit Prabhakar
Head of Digital Marketing & Technologies McKesson

VISA: USING BIG DATA TO CREATE UNIQUE EXPERIENCES

Dan Fineman, senior director product management at Visa, spends his days exploring how big data can improve marketing and advertising. Using Visa’s spend and purchase data, Dan is able to develop more effective advertising and loyalty campaigns that engage and delight customers. Learn how Dan has lassoed Big Data at Visa and has used it to improve Visa’s and their partners’ marketing and sales by powering new experiences across mobile, digital, and social media platforms.

Dan Fineman
Senior Director Product Management Visa

IBM WATSON: COGNITIVE INNOVATION ON PROGRAMMATIC MEDIA

Watson is a cognitive technology from IBM that can think like a human. Several years ago Watson competed on “Jeopardy!”, beating two of the program’s greatest champions. Today, IBM is using Watson and its cognitive solutions to maximize the ROI of our programmatic advertising. In this session, Brittany Kirkland, digital marketing manager - data analytics, performance marketing at IBM, will share their cognitive bid optimization story, with key lessons learned to improve the effectiveness of programmatic advertising.

Brittany Kirkland
Digital Marketing Manager - Data Analytics, Performance Marketing IBM Watson

KURI: LAUNCHING A PRODUCT AT CES

Launched at the 2017 CES as “an intelligent robot for the home,” Kuri is designed to interact freely with family members—but in different ways. Kuri has personality, awareness, and mobility; that will treat the mother of the house differently than it treats a child. In this session, Chris Mathews, VP of marketing at Mayfield Robotics, a subsidiary of Bosch, and Gary Stein, director of marketplace insights at Eleven, will share what it takes to launch a product at CES and lessons learned along the way.

Chris Mathews
VP of Marketing Mayfield Robotics, a subsidiary of Bosch
Gary Stein
Director of Marketplace Insights Eleven

More to Come!