Tuesday, August 2, 2016
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8:15am
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Breakfast
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9:00am
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General Session
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ADOBE: EMPOWERING YOUR MARKETING ORGANIZATION TO LEAD THE WAY
Don’t discriminate when it comes to innovation. It can come in many forms and from anyone in your company. Innovation spawns from inefficiency and who knows that better than the boots on the ground, the marketers. Marketers used to simply be the end beneficiaries of someone else’s innovation. It’s time to flip tradition on its head. We should feel empowered to innovate and lead the industry in the right direction. In this session, Adobe will share the most recent innovations coming out of its Display and Social Media marketing organizations and how they’re using them to make our marketing work harder.
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Cory Edwards
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Director of Social Media
Adobe Systems, Inc.
Matt Scharf
Sr. Manager, Display Media Operations and Analytics
Adobe Systems, Inc.
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10:00am
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PLANTRONICS: IN-HOUSE AGENCY APPROACH TO INFLUENCER MARKETING
In this session, Michael Kelly, Senior Influencer Program and Social Media Manager, Plantronics, Inc., will share their approach to influencer marketing and will discuss media related issues such as how ad-blocking, bot-fraud, and the demise of the traditional publishing industry makes influencer marketing such an important tactic for brands to get their messages in front of key audiences. This session will feature some examples of recent campaigns that integrate influencer marketing with paid social campaigns and the role that the in-house agency team plays.
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Michael Kelly
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Senior Influencer Program and Social Media Manager
Plantronics, Inc.
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10:45am
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Networking Coffee Break
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11:00am
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CAPITAL GROUP: CREATING A CONTENT BRAND FOR B2B SUCCESS
Find out why today’s competitive landscape requires content brands, rather than branded content. In this session, Will McKenna, Vice President and Director of Content Marketing, Capital Group, will cover the why, what, and how of B2B content marketing. You’ll learn how to create a content pipeline, build a distribution platform, and set up a publishing operation. The goal is to develop an audience that becomes a valuable asset over time.
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Will McKenna
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Vice President, Marketing
The Capital Group
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11:45am
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CAMPARI AMERICA: CREATING A SOCIAL MOVEMENT THAT EMPOWERS CONSUMERS
How can brands identify a potential social movement and capitalize on a cause marketing opportunity that consumers can own? In this session, Richard Black, VP of Vodkas & Cordials at Campari America, will share how the Campari brand mobilized more than 6,000 bars worldwide to join Negroni Week 2016 through innovative partnerships with Lyft, Pandora, and New Belgium, to create the largest philanthropic effort in the spirits industry. The session will offer guidance on how to gain inspiration from your consumers; identify a catalyst for the movement; ensure consumers care about your cause; and create an upswell of support.
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Richard Black
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Vice President Marketing – White Spirits & Cordials
Campari America
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12:30pm
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Lunch
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1:30pm
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SIX FLAGS AND SAMSUNG: THE NEW REVOLUTION VIRTUAL REALITY ROLLERCOASTER
This spring, Six Flags and Samsung introduced a ground-breaking new ride experience - The New Revolution Virtual Reality Coaster. One of North America's first dedicated Virtual Reality Roller Coasters that gives an experience like never before. In partnership with Samsung Gear VR and Oculus, The New Revolution is equipped with wireless headsets that, while wearing, allow the rider enter a virtual world with high-resolution imagery and 360-degree views that synchronize to the action of the coaster. In this session, Stephanie Borges, Vice President of North America Strategic Marketing & Partnerships, Six Flags Entertainment, will share how this partnership came about and the thrills associated with it.
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Stephanie Borges
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Vice President of North America Strategic Marketing & Partnerships
Six Flags Entertainment
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2:15pm
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THE INNOVATION REVOLUTION: THINKING INSIDE THE BOX
What would happen if a company funded every single new product idea from any employee, no questions asked? As an experiment, Adobe did exactly that. In this session, Mark Randall, VP of Creativity, Adobe, will share the surprising discoveries Adobe made in creating Kickbox, the new innovation process that’s already becoming an industry model for igniting innovation. Hear from Mark on how aligning passion with purpose changes everything, and how trust can transform good people into great innovators.
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Mark Randall
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Vice President of Creativity
Adobe Systems, Inc.
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